Affinage Infiniti Permanent Hair Colour 7.1 Medium Ash Blonde 100ml
Achieve brilliant, fade resistant hair hues with the Affinage Infiniti Permanent – 7.1 MEDIUM ASH BLONDE. Features the breakthrough DAT2™ technology for an in-built lift which enables reduced processing times and the use of lower developer strengths. Affinage Infiniti Permanent offers an eclectic mix of shades ranging from warm coffee hues, supreme blondes, vibrant reds and violets all the way through to rich coppers.
Features
- Increased shine and longevity of colour
- Advanced DAT2™ technology for an inbuilt lift
- Eliminates need for high developer strengths
- Reduced processing times
| Product Details | Specification |
|---|---|
| Colour | Medium Ash Blonde |
| Volume | 100ml |
| Type | Permanent Hair Colour |
| Technology | DAT2™ |
FAQ
How long does the colour last?
The colour is formulated to be fade resistant and provides long-lasting results with increased shine and longevity.
Can I use this colour on previously coloured hair?
Please contact customer service for advice on using this product on previously coloured hair.
Is the developer strength adjustable?
The product eliminates the need for high developer strengths due to its DAT2™ technology, allowing for safer and more efficient application.

Brandon Ogden –
The medium ash blonde shade looks natural and vibrant. I applied it with a lower developer and it processed faster than expected. My hair has more shine and hasn’t faded after two weeks.
Carl Sharp –
Great colour with a soft ash tone. The processing time was shorter than I expected, and my hair feels healthier after the treatment. Slight improvement in shine noticeable after one wash.
Sophie Stewart –
I’ve used several permanent hair dyes before, but this one stands out for its even coverage and reduced processing. The ash blonde is perfect for my skin tone and looks very natural.
Trevor Powell –
The colour holds well and doesn’t look patchy. I used it on my mid-lengths and ends, and the result was smooth and consistent. The shine is noticeable even after washing.
John Gill –
The DAT2™ technology works as promised. I used it with a 10-volume developer and it lifted the hair without damage. The ash blonde is balanced and looks professional.