Affinage Infiniti Permanent Hair Colour 7.0 Medium Blonde 100ml
Achieve brilliant, fade resistant hair hues with the Affinage Infiniti Permanent – 7.0 MEDIUM BLONDE. Features the breakthrough DAT2™ technology for an in-built lift which enables reduced processing times and the use of lower developer strengths. Affinage Infiniti Permanent offers an eclectic mix of shades ranging from warm coffee hues, supreme blondes, vibrant reds and violets all the way through to rich coppers.
Features
- Increased shine and longevity of colour
- Advanced DAT2™ technology for an inbuilt lift
- Eliminates need for high developer strengths
- Reduced processing times
- Improve colour retention and vibrancy
| Product Details | Value |
|---|---|
| Colour | Medium Blonde |
| Volume | 100ml |
| Type | Permanent Hair Colour |
| Technology | DAT2™ |
FAQ
What makes the DAT2™ technology different from other hair colour formulas?
The DAT2™ technology provides an in-built lift, allowing for reduced processing times and the ability to use lower developer strengths without compromising colour intensity or results.
Is this shade suitable for all hair types?
The 7.0 Medium Blonde shade is ideal for medium to light hair tones. It works best on hair that has been previously coloured or is naturally medium in tone. Results may vary depending on starting hair colour and porosity.
How long does the colour last?
The colour is designed to be fade-resistant and offers increased longevity, maintaining vibrancy for up to 6-8 weeks with regular use and proper care.

Audrey Johnston –
I’ve used this shade on my medium brown hair and it transformed it into a soft, natural blonde. The colour lasted longer than expected and my hair felt smoother after application. The processing time was much shorter than with previous permanent dyes I’ve tried.
Grace Stewart –
The medium blonde shade looks warm and balanced. I appreciated the reduced processing time and the fact that I didn’t need to use a high developer. My hair stayed vibrant for about 6 weeks before needing a touch-up.
Piers Vaughan –
This product delivered exactly what I wanted — a natural-looking medium blonde with excellent shine. The DAT2™ technology made the process faster and less damaging than other permanent dyes I’ve used before.
Karen Coleman –
I applied it to my previously coloured hair and it blended well without causing any patchiness. The colour is rich and even, and I noticed a noticeable improvement in hair texture after the treatment.
Benjamin Smith –
The result was a beautiful, soft blonde that matches my skin tone perfectly. I liked how the colour stayed bright and didn’t fade quickly. The instructions were clear and the application was straightforward.