Affinage Infiniti Permanent Hair Colour 5.01 Light Natural Ash Brown 100ml
Achieve brilliant, fade resistant hair hues with the Affinage Infiniti Permanent – 5.01 LIGHT NATURAL ASH BROWN. Features the breakthrough DAT2™ technology for an in-built lift which enables reduced processing times and the use of lower developer strengths. Affinage Infiniti Permanent offers an eclectic mix of shades ranging from warm coffee hues, supreme blondes, vibrant reds and violets all the way through to rich coppers.
Features
- Increased shine and longevity of colour
- Advanced DAT2™ technology for an inbuilt lift
- Eliminates need for high developer strengths
- Reduced processing times
| Product Details | Value |
|---|---|
| Colour | Light Natural Ash Brown |
| Volume | 100ml |
| Type | Permanent Hair Colour |
| Technology | DAT2™ |
FAQ
What is the developer strength required for this hair colour?
The product uses lower developer strengths due to its DAT2™ technology, reducing the need for high developer strength.
How long does the colour last?
The colour offers increased longevity and fade resistance, maintaining vibrancy over time with proper care.
Is this colour suitable for lightening hair?
Yes, the DAT2™ technology provides an in-built lift, making it effective for achieving lighter shades with reduced processing time.

Amelia Forsyth –
I used this shade on my naturally light brown hair and it gave a soft, natural ash tone. The colour applied smoothly and didn’t feel harsh. It lasted over two months without fading noticeably. I appreciated the reduced processing time and the shine it added to my hair.
Stephanie Black –
The ash brown hue is very natural and blends well with my skin tone. The product worked quickly and required less time than I expected. My hair felt softer after application and stayed vibrant for several weeks.
Tracey Thomson –
I tried several permanent hair colours before finding this one. The 5.01 shade is perfect for a subtle, modern look. The DAT2™ technology made the process faster and less damaging. I’m happy with the result and how long the colour has lasted.