Affinage Infiniti Permanent Hair Colour 10.117 Platinum 100ml
Achieve brilliant, fade resistant hair hues with the Affinage Infiniti Permanent – 10.117 Platinum. Features the breakthrough DAT2™ technology for an in-built lift which enables reduced processing times and the use of lower developer strengths.
Affinage Infiniti Permanent offers an eclectic mix of shades ranging from warm coffee hues, supreme blondes, vibrant reds and violets all the way through to rich coppers.
Features
- Increased shine and longevity of colour
- Advanced DAT2™ technology for an inbuilt lift
- Eliminates need for high developer strengths
- Reduced processing times
- Improved colour retention
| Product Details | Value |
|---|---|
| Colour | Platinum |
| Volume | 100ml |
| Type | Permanent Hair Colour |
| Shade Code | 10.117 |
FAQ
What makes the DAT2™ technology different from other hair colour formulas?
The DAT2™ technology provides an in-built lift, allowing for reduced processing times and the ability to use lower developer strengths without compromising colour intensity or results.
Is the platinum shade suitable for all hair types?
The 10.117 Platinum shade is suitable for a wide range of hair types, especially those with medium to dark hair that benefit from a bright, cool tone. Results may vary depending on natural hair colour and texture.
How long does the colour last?
The colour offers improved fade resistance and longevity, maintaining vibrancy for up to 6 to 8 weeks with regular use, depending on hair type and exposure to sunlight.
Bella Ball –
The platinum shade is very bright and even. I used it on medium brown hair and it gave a clean, cool tone without being too harsh. The processing time was shorter than expected, and the colour stayed vibrant for over a month. I appreciate the reduced need for high developer strength.
Samantha Harris –
Great result with a natural-looking platinum. The shine is noticeable and the colour doesn’t fade quickly. I liked that the application was smoother and less damaging than previous permanent dyes I’ve used.
Carol Wright –
The DAT2™ technology really works. I used it with a 10-volume developer and still got a strong lift. The colour is consistent and the hair feels healthier after processing. Very satisfied with the performance and results.
Lisa Hemmings –
The shade is true to the description. It’s a cool platinum that stands out without being too artificial. Processing was quick and the hair retained its softness. A reliable option for those wanting a bright, lasting tone.