Amika Normcore Signature Shampoo 33.8 oz
Amika’s Normcore Signature Shampoo gently cleanses all hair types. It’s called ‘signature’ for a reason—packed with a cocktail of vitamins and antioxidants, this lathering shampoo delivers hydration and results in clean, soft, and shiny strands.
Coconut acid provides excellent lathering and conditioning. Formulated to work on all hair types, it delivers refreshed, lustrous locks regardless of hair texture. Suitable for chemical and color-treated hair, making it ideal for those who undergo Brazilian or keratin treatments and color services.
| Key Features | Details |
|---|---|
| Shampoo Type | Hydrating, conditioning |
| Volume | 33.8 oz |
| For Hair Types | All hair types, including color-treated |
| Key Ingredients | Vitamins, antioxidants, coconut acid |
FAQ
Is this shampoo suitable for color-treated hair?
Yes, this shampoo is suitable for chemical and color-treated hair, making it ideal for those who undergo Brazilian or keratin treatments and color services.
Does it provide conditioning benefits?
Yes, the shampoo contains coconut acid which provides excellent lathering and conditioning, helping to leave hair soft and shiny.
Can it be used daily?
Please contact customer service

Gordon Blake –
I’ve used this shampoo for a few weeks now and my hair feels noticeably softer and shinier. It’s especially good after coloring, and doesn’t strip the color. The lather is rich and the scent is mild, which I appreciate.
Ryan Parr –
My curly hair loves this shampoo. It cleanses well without making it feel dry. I’ve used it after a keratin treatment and it helped maintain the shine without damaging the hair.
Ella Coleman –
Great for all hair types. My friend with straight hair said it left her strands feeling smooth and healthy. It’s gentle and doesn’t leave residue, which is a big plus.