7.23 MEDIUM VIOLET GOLD BLONDE
ARETÉ Alchemic Color’s Violet Gold Series is designed with a cool violet base and a gold reflect for balance. It’s ideal for toning sensitized hair in levels 8-10 and adding richness in levels 5-7.
Alchemic Color is a celebration of the art and science of alchemy, where we’ve unearthed a new, golden era for the modern day alchemist – the hair stylist. In keeping with our vision of beauty through conscious creation, our color is crafted without ammonia, PPDs, resorcinol, gluten and animal-derived ingredients.
| Color Type | Violet Gold |
|---|---|
| Best For | Hair levels 5-10 |
| Key Features | Ammonia-free, PPD-free, gluten-free, animal-derived ingredient-free |
FAQ
What makes Alchemic Color different from other hair dyes?
Alchemic Color is formulated using conscious creation principles and is free from ammonia, PPDs, resorcinol, gluten, and animal-derived ingredients, making it safer and more suitable for sensitive scalps.
Is this shade suitable for all hair types?
This shade works best on hair levels 5 to 10. It provides a balanced violet gold tone and is ideal for toning sensitized hair or adding richness to lighter shades.
Can I use this color on previously colored hair?
Yes, it is recommended for use on previously colored hair, especially in levels 8-10, where it helps tone and add depth.

James Henderson –
The violet gold tone is exactly as shown in the preview. My hair, which was previously brassy, now has a soft, balanced glow. It’s gentle on my scalp and didn’t cause any irritation. I appreciate the absence of ammonia and harsh chemicals.
John Pullman –
I applied this shade to medium blonde hair and it added a lovely depth without making it too dark. The color settled well and didn’t fade quickly. I noticed a noticeable improvement in the overall tone of my hair.
Thomas Ellison –
As someone with sensitive hair, I was cautious about using new products. This one is safe and effective. The violet base gives a cool, elegant look while the gold reflects warmth. No itching or dryness after application.