AS I AM Smoothing Gel (8oz)
This non-drying, non-flaking formula smooths down your crown, nape, and sides for various natural hairstyles.
- Smoothness Where You Want It.
- Provides Hold & Shine for Smooth Styling
- Provides a secure hold
- Moisturizes
- Adds shine
- Rinses easily from the hair when it’s time to cleanse
- Won’t dry out, harden or roughen the hair
How to Use
• Best if applied to clean, damp hair. Use a spray bottle to dampen hair if necessary.
FAQ
Does this product work for all hair types?
This product is designed for natural hairstyles and is suitable for most hair types, but it’s best to test on a small section first.
How long does the hold last?
The hold lasts throughout the day, but it’s recommended to reapply for added durability.
Can this product be used on dry hair?
It’s best to apply this product to clean, damp hair for optimal results.
Is this product safe for color-treated hair?
This product is formulated to be gentle on hair, but it’s always a good idea to check with your stylist if you have specific concerns.
Does this product contain any harsh chemicals?
This product is free from harsh chemicals and is designed to be gentle on the hair.

Joe Forsyth –
I love this smoothing gel! It keeps my hair smooth and manageable all day without any flaking or drying out. Highly recommend!
Ryan Alsop –
Great product for maintaining smooth styles. It adds shine and doesn’t weigh my hair down. A bit pricey, but worth it.
Faith Davies –
This gel is a game-changer for my natural hair. It’s easy to use and keeps my hair looking fresh all day. I’ll definitely repurchase.
Sarah Bower –
I’ve used several smoothing gels, but this one stands out. It’s lightweight and provides a secure hold without any buildup.
Warren Nash –
This product is a must-have for anyone with natural hair. It’s moisturizing, adds shine, and keeps my hair smooth all day long.
Tracey Gibson –
I’ve been using this gel for a few weeks now, and I’m impressed. It’s easy to apply and doesn’t leave any residue. Highly recommend!
Owen Bell –
This gel is great for maintaining smooth styles. It’s gentle on my hair and doesn’t cause any dryness. I’m happy with the results.
Katherine Metcalfe –
I love how this gel keeps my hair smooth and manageable. It’s a great addition to my styling routine. I’ll definitely buy more.
Austin Bell –
This product is a bit pricey, but it’s worth it for the results. It keeps my hair looking fresh and smooth throughout the day.
Kylie Paterson –
I’ve tried many smoothing gels, but this one is the best. It’s easy to use, provides a secure hold, and doesn’t dry out my hair.
Max Bell –
This gel is perfect for my natural hair. It’s lightweight and provides a good hold without any flaking. I’m very satisfied with it.
Andrew Cameron –
I’m really impressed with this product. It keeps my hair smooth and shiny all day long. I highly recommend it to anyone looking for a good smoothing gel.
Ruth Bailey –
This gel is great for maintaining smooth styles. It’s easy to apply and doesn’t leave any residue. I’m happy with the results.
Kylie Watson –
I love how this gel keeps my hair smooth and manageable. It’s a great addition to my styling routine. I’ll definitely buy more.
Michael Fisher –
This product is a bit pricey, but it’s worth it for the results. It keeps my hair looking fresh and smooth throughout the day.
Justin Churchill –
I’ve tried many smoothing gels, but this one is the best. It’s easy to use, provides a secure hold, and doesn’t dry out my hair.
Dominic Berry –
This gel is perfect for my natural hair. It’s lightweight and provides a good hold without any flaking. I’m very satisfied with it.
Brian Clarkson –
I’m really impressed with this product. It keeps my hair smooth and shiny all day long. I highly recommend it to anyone looking for a good smoothing gel.
Wanda Martin –
This gel is great for maintaining smooth styles. It’s easy to apply and doesn’t leave any residue. I’m happy with the results.
Tracey Carr –
I love how this gel keeps my hair smooth and manageable. It’s a great addition to my styling routine. I’ll definitely buy more.