Authentic Beauty Concept Shaping Cream 5.3 oz
When we decided that we wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, we started talking about a few ingredients in our products that could easily be replaced by more natural sources. After extensive testing, we discovered many alternative natural ingredients perfect for our products, giving long lasting performance and pliable textures without having to use synthetic alternatives like mineral oil, parabens and silicones.
All hair types and styling have the same pure, powdery and soft base fragrance. A pure, fresh and elegant feminine floral scent that enhances the overall styling experience.
| Product Details |
|---|
| Size: 5.3 oz |
| Key Ingredients: Natural alternatives to mineral oil, parabens, silicones |
| Scents: Pure, fresh, elegant feminine floral |
| Texture: Pliable, soft, long-lasting hold |
FAQ
What makes this shaping cream different from other hair styling products?
This cream uses natural alternatives to common synthetic ingredients like mineral oil, parabens, and silicones, offering a long-lasting hold with a soft, pliable texture while maintaining a pure and fresh floral fragrance.
Is the fragrance suitable for all hair types?
Yes, the cream has a consistent pure, powdery, and soft base fragrance that is designed to complement all hair types and styling needs.
Are there any specific hair types that this cream works best for?
The product is formulated to work with all hair types, providing a balanced hold and soft texture without stiffness or residue.

Nicholas Avery –
I’ve tried several styling creams, but this one stands out for its natural ingredients and soft hold. My hair stays in place all day without feeling heavy or greasy. The floral scent is subtle and pleasant, and it works well on both straight and wavy hair.
Lillian Hemmings –
Great texture and long-lasting hold. I appreciate that it doesn’t contain silicones or parabens. My hair feels healthy after use. The fragrance is light and not overpowering, which I like for everyday styling.
Christian Piper –
This cream gives a smooth, natural finish without any stickiness. I use it for daily styling and it holds well through the day. The scent is fresh and feminine, and I notice my hair feels softer after each use.