Big Hair
Inspired by ‘upstyles’ and weaving techniques from the 1960s of Tokyo, especially by the pioneering work of famous geisha hair master Junji Noburyu (or ‘Shinryu’), photographer Joe Lai (b. 1977, French) and hairstylist Heitai Cheung (b. 1989, Hong Kong) were inspired by Noburyu’s passion and adapted his techniques for modern Asian women. The foundational book of techniques used in this collection was originally a technical reference, but Lai and Cheung discovered a new artistic dimension in its pages. The participating models had long dreamed of being styled in this classical hairstyle. Heitai Cheung spent a full year refining the methods required to complete the series. This is the first edition, limited to 500 copies.
Specifications
| Item | Detail |
|---|---|
| Style | Classic Japanese upstyle inspired by 1960s Tokyo geisha techniques |
| Origin | Japan (inspired by traditional geisha hair art) |
| Designer | Joe Lai and Heitai Cheung |
| Series Edition | First edition, limited to 500 copies |
| Reference | Techniques from Junji Noburyu’s original work |
FAQ
What makes this hairstyle different from traditional Japanese upstyles?
This hairstyle blends traditional 1960s Tokyo geisha techniques with modern interpretations, adapted by contemporary stylists Joe Lai and Heitai Cheung to suit modern Asian women while preserving the elegance and structure of the original style.
Is the technique based on a real historical source?
Yes, the techniques are derived from the original work of geisha hair master Junji Noburyu (Shinryu), a foundational figure in Japanese hair art from the 1960s.
How was the styling process developed?
Heitai Cheung dedicated a full year to mastering and refining the techniques required to execute the style, ensuring precision and authenticity in the final presentation.

Dylan Skinner –
The styling is truly elegant and brings a vintage charm to modern looks. I’ve seen it on several models and it feels both timeless and fresh. The attention to detail in the weaving and structure is impressive.
Audrey Wilkins –
As someone who loves traditional Japanese aesthetics, this hairstyle is a revelation. The way it combines historical techniques with modern sensibility is both respectful and innovative.
Christopher Butler –
It’s a beautiful piece of artistry. The process took a lot of time to master, and the result is worth every minute. I’d recommend it to anyone interested in cultural hair history.
Jasmine Ferguson –
The first edition limited run adds to its exclusivity. The styling is intricate and looks like something from a classic film. I’m impressed by the dedication behind it.