Blonde Perfecting Purple Shampoo
A professional-strength tone-correcting shampoo to counteract unwanted brassiness while leaving color refreshed and hair nourished, soft, and healthy-looking.
Bring out the best in your color with Blonde Perfecting Shampoo, a powerhouse product that deposits violet pigments to help counteract yellow and orange tones that lead to unwanted brassiness. Sulfate-free Purple Shampoo gently cleanses while neutralizing warmth. The shampoo features ArganID™ technology to infuse the antioxidant powers of argan oil deep into the hair’s cortex. The result: brass is neutralized and hair is restored to a brighter, more radiant color with a healthier look and feel. Ideal for blonde, lightened, or grey hair.
| Key Features | Details |
|---|---|
| Sulfate-free | Gentle cleansing without stripping natural oils |
| ArganID™ Technology | Infuses argan oil antioxidants into hair cortex |
| Violet Pigment Deposit | Neutralizes yellow and orange tones |
| Color-Refreshing | Restores brightness and healthy appearance |
FAQ
How often should I use Blonde Perfecting Purple Shampoo?
Use once a week or as needed, depending on how quickly your blonde hair develops brassiness.
Can this shampoo be used on all hair types?
Yes, it is specifically formulated for blonde, lightened, or grey hair to neutralize brassiness.
Does it leave hair feeling dry?
No, the shampoo is sulfate-free and includes argan oil to nourish and soften hair.

Lily Lawrence –
I’ve used this shampoo for three months now and my blonde hair has stayed brighter without any yellowing. The texture is smooth and it doesn’t feel heavy. My hair feels softer after each use, and I notice less brassiness after just one application.
Sonia Cameron –
It works well for neutralizing yellow tones. I use it once a week and my color stays vibrant. The argan oil gives a nice nourishing feel, though it might be a bit stronger than I expected for my fine hair.
Molly Allan –
After switching from a regular shampoo, my blonde hair looks much more vibrant. The violet pigment really helps with the brassiness. I love that it’s sulfate-free and my hair feels healthier after use.
Wendy Nash –
It does reduce yellow tones, but I noticed some residue after washing. I had to rinse thoroughly. Works okay for light blonde hair, but not ideal for very fine or damaged strands.
Owen Blake –
This is a game-changer for maintaining my light blonde. I’ve tried several purple shampoos, and this one gives the most consistent results. Hair feels soft and looks fresh after every wash.