Brilliant Blonde Purple Shampoo by LaDove
For blonde, gray, or platinum hair that’s turning yellow or brassy.
The purple shampoo that brightens instead of dulls. Most purple shampoos break the rules of blonde care and leave hair dry, brittle, and muddy, dimming your color instead of lifting it.
Ours is different. Powered by a brightening complex of purple yam, blueberry, and sunflower seed oil, this toning shampoo neutralizes yellow and brassy tones while actually adding luminosity. The result? A purple shampoo for blonde, gray, and platinum hair that looks brighter and radiant, and feels soft, silky, and touchable.
Why it belongs in your ritual
- Neutralizes brass and yellow without a gray or dingy cast
- Hydrates and softens as it cleanses, never drying
- Brightens blonde hair naturally
| Key Ingredients | Purple yam, blueberry, sunflower seed oil |
|---|---|
| Best For | Blonde, gray, platinum hair with yellow or brassy tones |
| Shampoo Type | Toning, color-protecting |
FAQ
Does this shampoo help with gray hair?
Yes, it helps neutralize yellow and brassy tones in gray hair, enhancing brightness and radiance without leaving a dull or gray cast.
Is it safe to use every week?
Yes, it is safe to use weekly. The formula is designed to gently lift brassiness without stripping moisture or causing dryness.
Will it make my hair feel dry?
No, it hydrates and softens as it cleanses. Unlike many purple shampoos, it does not dry out or leave hair brittle.
Colin White –
After using this shampoo for two weeks, my platinum hair looks noticeably brighter. No yellow tones, and it feels soft and smooth. I didn’t expect it to be so hydrating—my hair doesn’t feel dry at all.
Andrea Simpson –
I’ve tried several purple shampoos before, but this one actually lifts the color without making it look muddy. My blonde hair now has a fresh, radiant glow. Great for maintaining color between salon visits.
James Stewart –
It works well for neutralizing brassiness. The hair feels softer after use, though I’d prefer a slightly stronger tone if I have very yellow hair. Still, a solid choice for daily care.
Carolyn Allan –
My gray hair has been turning yellow over time. This shampoo has made a visible difference—my hair looks more vibrant and clean. No dryness, just a soft, silky finish.