Color Wow Root Cover Up – Dark Brown
A lightweight root cover-up powder that diminishes the look of regrowth, greys and sparse areas.
Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
HOW TO USE
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair forward and apply powder evenly.
| Features | Description |
|---|---|
| Color | Dark Brown |
| Formula | Water-resistant mineral powder |
| Application | Dry hair only |
| Brush Type | Dual-ended brush |
| Package | Handy mirrored compact |
FAQ
Can the root cover-up be used on wet hair?
No, the product is designed for use on dry hair only.
Does the powder provide long-lasting coverage?
Yes, the water-resistant formula stays in place until your next wash.
Is the compact easy to carry and use on the go?
Yes, the mirrored compact is compact and convenient for travel or daily use.

Carol Gray –
I’ve used this powder for a few weeks now and it works really well for covering grey roots. The dark brown shade matches my hair tone perfectly. It’s easy to apply and doesn’t look heavy. I especially like the dual-ended brush—it gives me precise control when applying.
Isaac Bailey –
The coverage is natural and subtle. I apply it before going out and it lasts through the day. It doesn’t settle into the hair or look cakey. The compact is small and fits in my bag easily.
Deirdre Buckland –
This is my go-to for covering regrowth. The powder blends seamlessly and gives a shiny, healthy look. I’ve tried several root cover-ups, and this one stands out for its finish and ease of use.
Jacob Hill –
It works okay, but I found it a bit hard to apply evenly at first. After a few tries, I got the hang of it. The shade is accurate, but it might not be ideal for very light or very dark hair tones.