Color Wow Root Cover Up Red/Rouge 2.1g
The Color Wow Root Cover Up Red/Rouge is a professional-grade mineral powder designed to instantly conceal regrowth, greys and uneven colour while maintaining a natural-looking finish. Housed in a compact with a precision brush, this temporary touch-up solution blends seamlessly into the hair to refresh colour between salon visits.
Formulated with a unique blend of pigments and reflective particles, it adapts to a range of red tones for a multi-dimensional, true-to-colour result. The lightweight powder adheres to the hair without feeling sticky, oily or dry, helping preserve shine and softness while delivering targeted coverage exactly where it’s needed.
This water-resistant formula stays in place through daily wear, including humidity, sweat or light moisture, and lasts up to 48 hours.
| Specification | Detail |
|---|---|
| Color | Red/Rouge |
| Weight | 2.1g |
| Form | Mineral Powder |
| Application | Root touch-up, grey coverage, uneven colour correction |
| Finish | Natural, blendable, non-sticky |
| Water Resistance | Yes |
FAQ
How long does the root cover last?
The product lasts up to 48 hours under normal daily conditions, including exposure to humidity and light moisture.
Can it be used on all hair types?
Yes, it is suitable for all hair types and works well on both dry and oily hair textures.
Is the powder safe for coloured hair?
Yes, it is formulated to be safe for coloured hair and does not damage the hair shaft or fade existing colour.

Bernadette Abraham –
I use this regularly between salon visits and it covers grey roots and regrowth very naturally. The red tone matches my hair perfectly and it doesn’t leave any residue. It blends smoothly and feels light on the hair.
Owen Powell –
Great for touch-ups. The powder applies evenly and stays put even after sweating. A bit more coverage than I expected, which is good for patchy roots.
Maria Avery –
I’ve tried several root covers, and this one stands out for how natural it looks. No stickiness, no greasiness. Works well in humid weather and lasts all day.
Victoria Hill –
It’s a little pricey, but the quality and performance justify the cost. I apply it every 10 days and it keeps my red tone looking fresh.
Keith Young –
Perfect for maintaining my red hair between visits. The precision brush makes it easy to apply only where needed. Very satisfied with the result.