De Lorenzo Instant Illuminate Blonde Shampoo 375ml
De Lorenzo Instant Illuminate Blonde Shampoo 375ml is a violet toning shampoo that neutralises yellowing and brassiness in blonde hair.
Acid Violet 43 does the toning work, counteracting the warm tones that develop in blonde, lightened and grey hair over time. Chamomile flower and wine extracts sit alongside baobab protein, cucumber and aloe vera, and benzophenone-4 helps guard against colour fading. The result is cooler, brighter blonde between salon visits. Part of De Lorenzo’s Instant range, now in new packaging.
Features and Benefits
- Violet pigment neutralises yellowing and brassiness
- Chamomile flower and wine extracts
- Helps guard against colour fading
| Product Details |
|---|
| Brand: De Lorenzo |
| Volume: 375ml |
| Hair Type: Blonde, lightened, grey |
| Key Ingredient: Acid Violet 43 |
FAQ
Does this shampoo help maintain the brightness of blonde hair?
Yes, the violet toning formula helps neutralise yellowing and brassiness, resulting in a cooler, brighter blonde between salon visits.
Are there any natural ingredients in this shampoo?
Yes, it contains chamomile flower and wine extracts, along with baobab protein, cucumber, and aloe vera for added nourishment.
How often should I use this shampoo?
Use once a week for best results, especially if you notice yellowing or warmth in your blonde hair.

Max Rampling –
I’ve used this shampoo for two months now and my blonde hair has become noticeably cooler and brighter. The yellow tones that used to appear after washing are almost gone. The scent is mild and the texture is easy to lather. My hair feels softer and more vibrant.
Karen Arnold –
This shampoo works well for maintaining my light blonde. I notice less brassiness after each use. The chamomile and aloe vera make it gentle on my hair, even after frequent washing.
Warren Mitchell –
After switching from a regular blonde shampoo, I saw a real improvement in tone. The violet pigment really cuts through yellowing. It’s a simple solution that gives salon-quality results at home.
Grace Paterson –
I use it once a week and my hair stays more consistent in tone. It doesn’t feel heavy or stripping. The packaging is clean and the product is easy to apply.