De Lorenzo Novacolor Permanent Hair Colour ICH4 Intense Dark Chocolate 60g
Novacolor is the crown jewel of the De Lorenzo professional colour collection, proudly standing as the only professional hair colour range made in Australia. Developed specifically to meet the challenges of Australia’s unique climate, Novacolor offers unmatched performance in sun-exposed and environmentally demanding conditions.
Formulated with low-ammonia content and enriched with native Australian plant extracts and protein complexes, Novacolor delivers rich, true-to-tone shades with lasting vibrancy and exceptional shine. Its nourishing ingredients not only protect and condition the hair during colouring but also enhance the overall integrity of the hair.
| Product Details |
|---|
| Colour: Intense Dark Chocolate |
| Form: Permanent Hair Colour |
| Size: 60g |
| Origin: Australia |
| Key Features: Low-ammonia, plant extracts, protein complexes, long-lasting vibrancy, shine enhancement |
FAQ
What makes Novacolor different from other professional hair colours?
Novacolor is the only professional hair colour range made in Australia, specifically formulated to perform well in Australia’s harsh climate. It uses low-ammonia technology and native Australian plant extracts to deliver rich, true-to-tone shades with lasting vibrancy and improved hair health.
Is this product suitable for coloured or virgin hair?
This permanent hair colour is suitable for both coloured and virgin hair. It is designed to deposit rich, true-to-tone shades while maintaining hair integrity through its nourishing ingredients.
How long does the colour last?
The intensity and longevity of the colour depend on hair type, exposure to sunlight, and washing frequency. Users typically see vibrant results lasting several weeks to months with proper care.

Carolyn Johnston –
I’ve used this shade on my dark brown hair and it turned out exactly as expected—deep, rich chocolate without any green or yellow tones. The colour stays vibrant even after a week of sun exposure. My hair feels softer after application, which I didn’t expect from a permanent dye.
Eric Lambert –
The formula is smooth and easy to apply. I mixed it with conditioner and applied it evenly. The result was a natural-looking dark chocolate tone. It’s a bit more intense than I thought, so I recommend a test strand first if you’re unsure about your current hair colour.
Julian Butler –
As someone with curly hair, I was worried about damage. This product didn’t dry my hair out or make it brittle. After two washes, the colour still looks strong and shiny. The plant extracts really help maintain hair health.
Sam Lee –
The shade is very true to the sample. I applied it to my shoulder-length hair and it blended well with my natural base. It’s not too dark, not too light—just the right balance. I would buy it again for a touch-up.
Richard Ogden –
I’ve used several professional hair dyes before, and this one stands out for its performance in Australia’s climate. Even after a few weeks of outdoor exposure, the colour hasn’t faded. The shine is noticeable and the hair feels healthier after use.