PLUMP IT UP
Previously B’Leave-In™, now Plumping Primer.This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.
| Key Features | Details |
|---|---|
| Form | Gelée |
| Active Ingredients | Amino Acid Complex |
| Benefits | Fullness, moisture, bounce, shine |
| Usage | Apply as a base before layering other styling products |
FAQ
Can I use Plumping Primer on dry or damp hair?
It works best on damp hair, as it helps enhance curl definition and volume when applied before styling.
Does it add weight to the hair?
No, it is lightweight and designed to enhance volume without adding heaviness.
Is it suitable for all hair types?
Yes, it is formulated for all hair types to support healthy-looking curls.

Nicholas Edmunds –
I’ve tried several curl primers and this one gives my curls a fuller, more defined look without feeling heavy. The amino acid complex makes my hair feel softer and more resilient after use. I apply it before my curling iron and the results are consistent and natural-looking.
Kevin Baker –
The primer adds a nice bounce and shine to my curls. It’s easy to apply and doesn’t leave a greasy residue. I use it every time I style my hair and notice a visible difference in volume and texture.
Dylan Murray –
This product has transformed how I style my curls. It gives them a plump, bouncy appearance that lasts through the day. I love that it’s lightweight and doesn’t weigh down my hair.