ghd Platinum+ Black – The World’s First SMART Styler
The ghd Platinum+ Black sets a new standard in hair styling with its SMART technology, designed to adapt to your hair’s needs in real time. Using advanced infinity sensors within the plates, it monitors heat over 250 times per second to ensure every section receives the perfect temperature.
With a consistent optimum heat of 185ºC, the device delivers even styling across all hair types — straight, short, long, or coarse — without pulling or damaging. The precision-milled plates glide smoothly, reducing friction and protecting hair integrity.
| Feature | Detail |
|---|---|
| Temperature | 185ºC |
| Technology | Ultra-zone with infinity sensors |
| Heat Monitoring | 250 times per second |
| Plate Design | Precision-milled for smooth glide |
FAQ
How does the SMART technology work in the ghd Platinum+ Black?
The ghd Platinum+ Black uses infinity sensors within the plates to monitor heat 250 times per second. This allows the device to adjust temperature in real time based on your hair’s needs, ensuring even and expert styling across all hair types.
Is the heat distribution consistent across the plates?
Yes, the ghd Platinum+ Black maintains a consistent temperature of 185ºC throughout the plates, ensuring even styling and reducing the risk of hot spots or uneven results.
Does the device work well on coarse or long hair?
Yes, the precision-milled plates allow the ghd Platinum+ Black to glide smoothly through long and coarse hair without grabbing or causing damage.




Caroline Fisher –
I’ve tried several straighteners, but the ghd Platinum+ Black is the first one that actually adapts to my hair. It feels smoother and my hair looks shinier after each use. No more frizz or uneven heat spots.
Bernadette Graham –
My curly hair types are finally getting straightened without damage. The heat is even and the glide is quiet and smooth. I notice less breakage and better shine compared to previous models.
Felicity Skinner –
It works well for medium-length hair. The temperature control is impressive, and I appreciate the even heat. A bit pricier, but worth it for the results.
Carl Berry –
After using it for a few weeks, my hair feels healthier and more manageable. The smart feature really helps avoid overheating, which I used to get with older straighteners.