Hairstory Primer
More moisture; more protection. Primer is a weightless leave-in mist that brings together the smoothing and detangling benefits of cutting-edge actives with substantial protection from heat (up to 450°F), humidity, pollution and UV rays. Think of it as an invisible shield that locks in moisture and helps your other products work harder.
Use Primer as a prep step—after cleansing with New Wash or between wash days—for strands that are silky, safeguarded and set for whatever style comes next.
The semicolon represents a smooth transition between two connected thoughts; in your haircare routine, Primer marks where cleansing ends and styling begins.
| Key Benefits | Details |
|---|---|
| Heat Protection | Up to 450°F |
| Moisture Lock | Weightless, leave-in formula |
| Environmental Protection | Resists humidity, pollution, and UV rays |
| Application | After cleansing or between wash days |
FAQ
Can I use Primer on dry or damp hair?
Yes, Primer works well on both dry and damp hair. For best results, apply after cleansing or between wash days when hair is slightly damp.
Does Primer provide UV protection?
Primer offers protection against UV rays, but it is not a substitute for sunscreen. For full UV protection, use a dedicated hair-specific UV shield or hat.
Is Primer suitable for color-treated hair?
Yes, Primer is formulated to protect color-treated hair from heat and environmental damage without stripping color.
Brian Lawrence –
I use Primer after every wash and my hair feels smoother and less frizzy. It doesn’t leave a residue and helps my styling products go on easier. My hair holds styles better now, especially in humid weather.
Alexandra Vaughan –
After switching to this primer, my hair feels more manageable and less prone to heat damage. I use it before blowouts and it makes a noticeable difference in how soft my strands are.
Chloe Gibson –
The mist is light and absorbs quickly. I noticed less tangling and my hair stays hydrated between washes. It’s a great addition to my routine, though I wish it had more UV protection.
Karen Dyer –
I’ve used it between wash days and my hair stays shiny and detangled. It’s especially helpful when I’m styling with heat tools. No greasiness, just smoothness.
Heather Lewis –
Works well as a pre-styling step. My hair feels protected and looks healthier. I don’t notice a big difference in volume, but the smoothness is consistent and reliable.