Hicolor Black Plum
The Loreal Excellence H23 HiColor is a permanent hair color product that adds deep and vibrant hues to your hair and provides full gray-hair coverage. Its specially blended formula is designed to provide essential nutrients to the hair and rejuvenate the scalp, making it an ideal choice for home use. Choose Loreal and alter the tone of your hair with artificial pigments that are safe and healthy. Available in Black Plum.
Product Features
- Permanent hair color with full gray hair coverage
- Deep and vibrant Black Plum shade
- Formula enriched with essential nutrients for hair and scalp
- Safe and healthy artificial pigments
- Designed for home use
| Color | Application Type | Coverage |
|---|---|---|
| Black Plum | Permanent | Full gray coverage |
FAQ
How long does the color last after application?
The color typically lasts up to 6 to 8 weeks, depending on hair type and washing frequency.
Is the formula safe for colored or damaged hair?
Yes, the formula is designed to be safe for colored and damaged hair, providing nourishment while covering gray.
Can I use this product on light or very dark hair?
Please contact customer service for specific recommendations based on your hair type and current color.

Carl Sutherland –
The Black Plum shade is rich and true to the color shown. My gray hair is fully covered and the hair feels softer after use. The formula doesn’t leave my scalp dry, which is a big plus for regular use.
Emily Hemmings –
Great coverage for my mixed gray hair. The color is deep and long-lasting. I noticed my hair felt healthier after a few applications, possibly due to the added nutrients.
Rose Lawrence –
I’ve tried several hair dyes, but this one stands out for its even coverage and natural finish. The Black Plum tone is exactly what I wanted without looking too dark.
Mary Marshall –
The color is good, but it took two applications to fully cover my gray. I would recommend it for those with moderate gray hair.
Virginia Allan –
Easy to apply at home. The instructions are clear and the results are impressive. My hair looks vibrant and the scalp feels nourished after each use.