Hicolor Soft Auburn Hair Color
The Loreal Excellence H05 HiColor is a permanent hair color product that adds deep and vibrant hues to your hair and provides full gray-hair coverage. Its specially blended formula is designed to provide essential nutrients to the hair and rejuvenate the scalp, making it an ideal choice for home use. Choose Loreal and alter the tone of your hair with artificial pigments that are safe and healthy. Available in Soft Auburn.
Product Features
- Permanent hair color with full gray coverage
- Rich, vibrant Soft Auburn shade
- Formula enriched with essential nutrients for hair and scalp
- Safe and healthy artificial pigments
- Designed for home use
| Color | Application Type | Coverage |
|---|---|---|
| Soft Auburn | Permanent | Full gray coverage |
FAQ
How long does the color last?
The color typically lasts up to 6 to 8 weeks, depending on hair growth and washing frequency.
Is the formula safe for colored hair?
Yes, the formula is designed to be safe and healthy, with nourishing ingredients that support hair and scalp health.
Can I use this color on previously colored hair?
Please contact customer service for advice on using this product on previously colored hair.

Alison Walsh –
The Soft Auburn shade is exactly as described. My gray hair is fully covered and the color looks natural. The formula feels gentle and my hair doesn’t feel dry after application.
Kylie Piper –
Great coverage for gray hair. The color is rich and even. I noticed my scalp feels softer after use, which I didn’t expect. A bit of application time is needed for even results.
Una Alsop –
I’ve used several hair dyes before, but this one stands out for its nourishing formula. My hair feels healthier and the Soft Auburn tone is warm and balanced.
Michael Fraser –
The color is nice, but it took several applications to get the right shade. It’s not as easy to blend as I hoped. Still, the nutrients help with hair texture.
Ella White –
Perfect for someone looking to transition to a warm auburn tone. The color is long-lasting and the hair feels smoother after use.