Bright Balance Purple Toning Shampoo
A violet toning shampoo designed to neutralize brass and boost brilliance in blonde and gray hair. This vegan formula thoroughly yet gently cleanses while toning color by neutralizing brass and orange tones.
Key Benefits
- Neutralizes brass and orange tones for a more balanced color
- Boosts brilliance in blonde, gray, and white hair
- Nourishes hair with apple and rice extracts to draw in moisture
- Shields strands with Monoi oil to help keep color brighter for longer
- Formulated for all hair textures
Product Specifications
| Feature | Detail |
|---|---|
| Brand | Innersense Organic Beauty |
| Product Type | Purple Toning Shampoo |
| Best For | Blonde, Gray, and White Hair |
| Hair Texture | All |
| Key Ingredients | Apple Extract, Rice Extract, Monoi Oil |
| Formula Type | Vegan |
FAQ
What hair colors is this shampoo suitable for?
This shampoo is formulated for blonde, gray, and white hair to help neutralize brass and orange tones.
Does this product contain animal-derived ingredients?
No, this is a vegan formula.
Can I use this on all hair textures?
Yes, it is formulated for all hair textures of blonde, gray, and white hair.
How often should I use this toning shampoo?
Please contact customer service for specific usage frequency recommendations.

Alison Langdon –
I have been using this for two months and the brassiness in my highlights has really faded. My hair feels soft and not stripped of moisture. It’s a bit pricey but worth it for the results.
Irene McLean –
Good toning effect, but it takes a few minutes to work. I leave it on for 5 minutes and rinse. My gray hair looks much brighter and less yellow. The scent is subtle and pleasant.
Emily Abraham –
Finally found a purple shampoo that doesn’t make my hair feel dry. The apple and rice extracts seem to help with hydration. My blonde color looks vibrant and balanced.
Boris MacLeod –
It works, but I find it a bit weak compared to other toning shampoos. I have to use it more frequently to keep the yellow tones at bay. Still, it’s gentle on my scalp.
Michelle Gill –
Love that it’s vegan and organic. My hair has never looked this bright. The monoi oil keeps my ends from getting too dry. Highly recommend for anyone with gray hair.