NEO Choice Ionic Heated Straightening Brush
Straightening your hair can be a hassle, especially if you’re in a hurry, not to mention it can be damaging to your hair. That’s why we love the NEO Choice Ionic Heated Straightening Brush. It allows you to smoothly straighten your hair faster and with less exposure to heat than a flat iron.
Designed with a standard hair brush shape, the ionic heated brush is super easy to use. Simply brush through your hair with a regular brush to detangle any knots first, then choose your custom temperature setting before running the heated brush through your hair for a relaxed, straight style.
Ideal for those with naturally wavy hair and those with frizz or bedhead that needs to be tamed, the anti-static ceramic bristles heat quickly and evenly, gliding through and over your hair for a smooth finish.
| Feature | Detail |
|---|---|
| Heating Technology | Ionic heating |
| Bristle Material | Anti-static ceramic |
| Shape Design | Standard hair brush shape |
| Temperature Settings | Customizable |
FAQ
How does the ionic technology improve hair straightening?
The ionic technology helps to break down water molecules in the hair, reducing static and allowing for smoother, more even heat distribution, which can result in less damage and a more polished finish.
Can this brush be used on all hair types?
Yes, it is especially effective for naturally wavy hair, frizzy hair, and hair with bedhead. It works well for most hair types due to its anti-static ceramic bristles.
How long does it take to heat up?
The brush heats up quickly, typically within 30 seconds, allowing for faster styling without waiting.

Brian Sanderson –
I’ve tried several straightening tools, but this one is the most comfortable. The brush shape makes it easy to glide through my curls without pulling. The heat is even, and my hair feels less damaged after use.
Brian Butler –
Great for quick styling in the morning. It doesn’t leave frizz and works well on my medium wavy hair. I still need to detangle first, but the results are smooth and natural-looking.
Alan Mills –
The ceramic bristles are gentle and the ionic function really reduces static. I use it every weekend and my hair stays smooth without the usual frizz or heat damage.
Harry Underwood –
It heats up fast and the temperature control is helpful. I like that it’s easier to use than a flat iron. My hair looks straight without being overly flat or stiff.