Joico Blonde Life Violet Shampoo
You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser that instantly banishes undesirable yellow tones.
Benefits:
Instantly cool brassy tones and brighten cool blonde hair. Nourish and protect fragile or damaged blonde hair.
How to Use:
Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Conditioner. Use 2-3 times per week.
| Key Features | Details |
|---|---|
| Color Correction | Neutralizes brassiness in blonde hair |
| Hair Type | Blonde, damaged, or fragile hair |
| Usage Frequency | 2-3 times per week |
| Application | Wet hair, lather, leave 1-3 minutes, rinse |
FAQ
Can this shampoo be used on all types of blonde hair?
Yes, it is specifically formulated for blonde hair to neutralize brassiness and brighten cool tones, especially effective on damaged or fragile blonde hair.
Does it leave hair feeling dry or stripped?
No, it nourishes and protects fragile or damaged blonde hair while effectively correcting yellow tones.
How long should I leave it in the hair?
Leave in for 1 to 3 minutes for best results.

Irene McGrath –
This shampoo has completely transformed my blonde hair. After using it once a week, the yellow tones have faded and my hair looks much brighter and more vibrant. It feels gentle and doesn’t dry out my strands, which is a big plus for damaged hair.
Victoria Hudson –
I’ve tried several blonde toning products, but this one works the best. It neutralizes brassiness without making my hair feel heavy or dull. My hair stays cool and fresh-looking even after a few days.
Jasmine Kelly –
Great for reducing yellow tones in my light blonde hair. It’s effective, but I’d recommend using it only 2-3 times a week to avoid over-cleansing. My hair feels soft and healthy after each use.