Joico Color Endure Violet Shampoo 10.1 oz
A violet shampoo that continues the toning process, helping to maintain the hue of cool blonde, highlighted, bleached, or gray hair. This sulfate-free violet shampoo and conditioner provide your hair with a bright tone and leave it hydrated, shiny, and protected from environmental and physical damage.
Key Benefits
- Maintains cool blonde tones in highlighted, bleached, or gray hair
- Provides a bright, violet-based toning effect
- Free from sulfates
- Hydrates and conditions hair
- Protects against environmental and physical damage
Product Specifications
| Feature | Detail |
|---|---|
| Product Type | Shampoo |
| Size | 10.1 oz |
| Color | Violet |
| Formulation | Sulfate-free |
| Use | For cool blonde, highlighted, bleached, or gray hair |
FAQ
How does this shampoo help maintain cool blonde tones?
This violet shampoo continues the toning process by counteracting warm tones that can develop in cool blonde hair, helping to preserve the cool, ashy hue in highlighted, bleached, or gray hair.
Is this shampoo suitable for all types of blonde hair?
Yes, it is specifically formulated for cool blonde, highlighted, bleached, or gray hair to maintain and enhance the cool tone.
Does it contain sulfates?
No, this shampoo is sulfate-free, making it a gentle option for sensitive scalps and color-treated hair.

Alexandra Parsons –
I’ve used this shampoo regularly for my cool blonde highlights and it has helped keep the color vibrant without turning warm. My hair feels soft and shiny after each use. No dryness or frizz, which I appreciated.
Eric Randall –
Great for maintaining my bleached blonde with gray hairs. The violet tone stays true and my hair looks fresh and bright. It’s gentle and doesn’t strip the color.
Sally Carr –
After switching from a regular blonde shampoo, I noticed my hair stayed cooler and more vibrant. The conditioner works well too. My stylist recommended it and I’m happy with the results.
Harry Murray –
I use it twice a week and it keeps my highlights from fading. My hair feels hydrated and looks healthier. No harshness or residue.
Anne King –
Perfect for maintaining cool tones in gray and highlighted hair. It’s effective, gentle, and leaves hair with a natural shine. I’ve used it for over a month and the color remains consistent.