Joico Color Intensity Semi-Permanent Cobalt Blue 118ml
Unleash your creativity with Joico’s Color Intensity Semi-Permanent hair colour, formulated with intensely concentrated pigments for over-the-top vibrancy that lasts up to 20+ shampoos*. Whether applied straight from the tube or blended for custom shades, this intermixable formula offers limitless possibilities for bold, expressive, or fashion-forward looks.
Designed to reconstruct and strengthen hair with every application, Color Intensity is enriched with ultra-nourishing Kukui Nut Oil, leaving hair soft, shiny, and healthy-looking. Plus, no developer is required, making it fast, easy, and versatile for professional use.
Key Benefits
- Delivers intense, long-lasting colour
- Requires no developer for application
- Enriched with Kukui Nut Oil for hair strength and shine
- Can be applied directly from the tube or mixed for custom shades
- Colour lasts up to 20+ shampoos*
| Product Details |
|---|
| Colour: Cobalt Blue |
| Volume: 118ml |
| Type: Semi-Permanent |
| Application: No developer required |
FAQ
How long does the colour last?
The colour lasts up to 20+ shampoos, depending on hair type and washing frequency.
Can I mix this colour with other shades?
Yes, the intermixable formula allows you to blend with other Colour Intensity shades to create custom tones.
Does it damage hair?
No, it is formulated to reconstruct and strengthen hair with each application.

Julian Berry –
The cobalt blue is incredibly vibrant and stays strong even after multiple washes. My hair feels softer and shinier since I started using it. No developer needed made the process quick and easy.
Stewart Black –
I mixed it with a touch of silver for a unique gradient effect. The result was stunning and lasted well beyond my first few washes. The Kukui Nut Oil really improves hair texture.
Abigail Short –
Great colour intensity and easy to apply. I didn’t have to wait for processing time. Hair feels healthier after each use, though it may fade slightly after 20 washes.
Leonard Ince –
Perfect for creating bold, fashion-forward looks. I’ve used it on both my highlights and full colour. The shine and strength are noticeable after just one application.
Elizabeth Vance –
The blue is true to the shade shown in the packaging. It’s not too bright or too dark. I mixed it slightly with a neutral to get a more natural look. Works well on medium to thick hair.