Joico Color Intensity Semi Permanent Sapphire 118ml
Create statement-making colour with Joico’s Color Intensity Semi-Permanent Collection, formulated with intensely concentrated pigments for over-the-top vibrancy that lasts up to 20+ shampoos*. Whether you’re applying it straight from the tube or mixing multiple shades to craft a completely custom blend, the intermixable formula gives you endless creative freedom.
Color Intensity goes beyond brilliant colour — it also reconstructs the hair for healthier-looking results after every service. Infused with ultra-nourishing Kukui Nut Oil, it leaves hair feeling conditioned, touchably soft, and beautifully shiny.
And the best part? No developer required. Just apply, process, and rinse.
| Product Details |
|---|
| Color: Sapphire |
| Volume: 118ml |
| Type: Semi-Permanent Hair Colour |
| Shampoo Fade Duration: Up to 20+ shampoos* |
| Key Ingredient: Kukui Nut Oil |
| Developer Required: No |
FAQ
Can I mix different shades from the Color Intensity collection to create a custom colour?
Yes, the intermixable formula allows you to blend multiple shades to create a completely custom blend.
Does Color Intensity provide any conditioning benefits to the hair?
Yes, it is infused with ultra-nourishing Kukui Nut Oil, which helps condition the hair and leaves it feeling soft and shiny.
How long does the colour last after application?
The colour can last up to 20+ shampoos, depending on hair type and washing frequency.

Vanessa Baker –
The sapphire shade is vibrant and stays strong through multiple washes. My hair feels softer after each use, thanks to the Kukui Nut Oil. No developer needed made the process much easier. Great for achieving bold, long-lasting colour without damaging the hair.
Penelope Underwood –
I mixed this with a touch of another shade to get a unique tone. The result was exactly what I wanted. Hair feels healthier and more manageable after application. The colour is intense but not too harsh.
Anna Nash –
Love the no-developer formula. Applied it to my dark hair and got a stunning sapphire effect. After several washes, the colour is still strong and my hair feels nourished and smooth.
Phil McLean –
The colour vibrancy is impressive. I didn’t expect it to last this long. Hair feels conditioned and looks shiny. Only downside is it may not be suitable for very light or very dark hair without testing first.