Joico Color Intensity Semi Permanent True Lav 118ml
Create bold, vivid, over-the-top results with Joico Color Intensity Semi-Permanent—intensely concentrated pigments designed to last up to 20+ shampoos. Its intermixable formula allows you to apply directly from the tube or blend shades to create limitless custom colours, making it perfect for artistic, creative styling.
Bonus: No developer required!
Why You’ll Love It
- Long-lasting, intense vibrancy
- Reconstructs and strengthens hair for healthier-looking results after each colour service
- Enriched with Kukui Nut Oil for soft, conditioned, shiny hair
- Intermixable shades allow endless customisation
| Product Details |
|---|
| Color: True Lav |
| Volume: 118ml |
| Type: Semi-Permanent Hair Colour |
| Shade Life: Up to 20+ shampoos |
| Developer Required: No |
FAQ
Can I mix different shades to create a custom colour?
Yes, the intermixable formula allows you to blend shades directly from the tube to create custom colours.
Does this product strengthen hair?
Yes, it reconstructs and strengthens hair, contributing to healthier-looking results after each use.
Is Kukui Nut Oil present in the formula?
Yes, the product is enriched with Kukui Nut Oil for soft, conditioned, and shiny hair.

Robert Butler –
The colour is vibrant and lasts longer than expected. I mixed two shades to get a unique tone and it held up well through several washes. My hair feels softer and stronger after each application.
Connor Black –
No developer needed made the process much easier. The true lavender shade is rich and true to the name. Hair feels nourished and looks healthier after use.
Jake Vance –
Great for creative styling. I used it to blend with a darker shade for a gradient effect. It applied smoothly and the result was bold and lasting.
Andrew Newman –
I’ve used semi-permanent dyes before, but this one stands out for its intensity and the way it strengthens hair. The Kukui Nut Oil really makes a difference in texture and shine.
Kylie Newman –
The colour is very vivid and stays for over 20 washes. I didn’t expect it to last that long. Easy to mix and apply, especially for someone who likes custom looks.