Joico Color Intensity Semi-Permanent Light Purple 118ml
Unleash your creativity with Joico’s Color Intensity Semi-Permanent hair colour, formulated with intensely concentrated pigments for over-the-top vibrancy that lasts up to 20+ shampoos*. Whether applied straight from the tube or blended for custom shades, this intermixable formula offers limitless possibilities for bold, expressive, or fashion-forward looks.
Designed to reconstruct and strengthen hair with every application, Color Intensity is enriched with ultra-nourishing Kukui Nut Oil, leaving hair soft, shiny, and healthy-looking. Plus, no developer is required, making it fast, easy, and versatile for professional use.
Key Benefits
- Delivers intense, long-lasting colour that lasts up to 20+ shampoos*
- Intermixable formula allows for custom shade creation
- Enriched with Kukui Nut Oil for hair strength and shine
- No developer required for easy and quick application
| Product Details |
|---|
| Colour: Light Purple |
| Volume: 118ml |
| Type: Semi-Permanent |
| Application: No developer required |
FAQ
How long does the colour last?
The colour lasts up to 20+ shampoos, depending on hair type and washing frequency.
Can I mix this colour with other shades?
Yes, the intermixable formula allows you to blend with other Colour Intensity shades to create custom tones.
Does it strengthen hair?
Yes, the formula is enriched with Kukui Nut Oil, which helps reconstruct and strengthen hair with each application.
Una Manning –
The light purple shade is vibrant and stays strong even after several washes. I mixed it slightly with a neutral tone to get a softer version, and it worked perfectly. My hair feels softer and shinier after each use. No developer needed — just apply and wait. Great for quick colour changes without damaging hair.
Diana MacLeod –
I’ve used this before and loved the boldness. The colour is more intense than expected and lasts longer than semi-permanent dyes I’ve tried. Hair feels healthier after application, thanks to the Kukui Nut Oil. It’s easy to use and doesn’t require any mixing tools or developer.
Joan Tucker –
Perfect for experimenting with fashion colours. The light purple is fresh and modern. I applied it directly from the tube and didn’t need to blend. It’s fast, easy, and gives a noticeable result. My hair is still soft and manageable after a few washes.