Joico Color Intensity Semi-Permanent Red 118ml
Joico’s Color Intensity Semi-Permanent intensely concentrated pigments are designed to help you create over-the-top results that last up to 20+ shampoos.*
Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities.
NO DEVELOPER REQUIRED!
- Over-the-top vibrancy that lasts and lasts
- Reconstructs for guaranteed healthier-looking hair after every colour service
- Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned and amps up shine
- Intermixable shades = endless creative possibilities
| Product Details |
|---|
| Color: Red |
| Volume: 118ml |
| Type: Semi-Permanent |
| Application: Direct or mixed |
FAQ
Can I mix different shades of Color Intensity to create a custom color?
Yes, the intermixable formula allows you to blend different shades to create a custom color to your preference.
Does this product require a developer?
No developer is required. The formula is designed to work independently with intense pigmentation.
How long does the color last?
The color can last up to 20+ shampoos, depending on hair type and washing frequency.

Warren Ball –
The red color is incredibly vibrant and stays strong even after multiple washes. I mixed it with a bit of orange for a warmer tone and it worked perfectly. My hair feels softer and shinier after each use. No developer needed — that’s a big plus.
Lily Alsop –
I’ve tried several semi-permanent dyes, but this one stands out. The color intensity is unmatched and the hair feels nourished after every application. The Kukui Nut Oil really makes a difference in texture and shine.
Nicholas Cornish –
Great for achieving bold red tones without damaging hair. The mixability is flexible and I’ve used it to create various shades. It’s easy to apply and the results are long-lasting.
Lily Lewis –
Love the no-developer aspect. It’s simple and effective. The color is rich and stays true to the red tone. My hair looks healthier and more vibrant after each use.
Deirdre Hudson –
The product delivers on the promise of intense color and nourishment. I mixed it with a touch of brown to get a deeper red tone. It’s easy to use and the hair feels smoother after washing.