Joico Color Intensity Semi-Permanent Soft Pink 118ml
Create statement-making colour with Joico’s Color Intensity Semi-Permanent Collection, formulated with intensely concentrated pigments for over-the-top vibrancy that lasts up to 20+ shampoos*. Whether you’re applying it straight from the tube or mixing multiple shades to craft a completely custom blend, the intermixable formula gives you endless creative freedom.
Color Intensity goes beyond brilliant colour — it also reconstructs the hair for healthier-looking results after every service. Infused with ultra-nourishing Kukui Nut Oil, it leaves hair feeling conditioned, touchably soft, and beautifully shiny.
And the best part? No developer required. Just apply, process, and rinse.
| Product Details |
|---|
| Color: Soft Pink |
| Volume: 118ml |
| Type: Semi-Permanent Hair Color |
| Shampoo Coverage: Up to 20+ washes* |
| Key Ingredient: Kukui Nut Oil |
| Developer Required: No |
FAQ
Can I mix this soft pink shade with another color to create a custom blend?
Yes, the intermixable formula allows you to combine this soft pink with other shades to create a custom color blend.
Does this color provide long-lasting results?
The color lasts up to 20+ shampoos, offering long-lasting vibrancy with minimal fading.
Is the hair treated with any conditioning ingredients?
Yes, the formula includes ultra-nourishing Kukui Nut Oil, which helps condition and soften hair after each application.

Rebecca Avery –
The soft pink color is vibrant and stays strong even after several washes. My hair feels softer and shinier after each use. No developer needed made the process easy and quick.
Connor Hunter –
I mixed this with a light lavender to get a unique blend. The result was beautiful and natural-looking. Hair feels healthier and more manageable than before.
Austin Newman –
Great for adding a pop of color without damaging hair. The color intensity is impressive and the conditioning effect is noticeable right after application.
Charles Wilkins –
I’ve used this twice now and it still looks fresh. The soft pink is not too bold, which is perfect for a subtle yet noticeable change.
Jason Powell –
No developer required is a huge plus. The color applied evenly and left my hair feeling smooth and soft. I’d recommend this to anyone looking for a semi-permanent, nourishing tint.