Joico Color Intensity Semi-Permanent Yellow 118ml
Create statement-making colour with Joico’s Color Intensity Semi-Permanent Collection, formulated with intensely concentrated pigments for over-the-top vibrancy that lasts up to 20+ shampoos*. Whether you’re applying it straight from the tube or mixing multiple shades to craft a completely custom blend, the intermixable formula gives you endless creative freedom.
Color Intensity goes beyond brilliant colour — it also reconstructs the hair for healthier-looking results after every service. Infused with ultra-nourishing Kukui Nut Oil, it leaves hair feeling conditioned, touchably soft, and beautifully shiny.
And the best part? No developer required. Just apply, process, and rinse.
| Product Details |
|---|
| Color: Yellow |
| Volume: 118ml |
| Type: Semi-Permanent |
| Shampoo Life: Up to 20+ shampoos* |
| Key Ingredient: Kukui Nut Oil |
FAQ
Can I mix different shades from the Color Intensity collection to create a custom color?
Yes, the intermixable formula allows you to blend multiple shades to create a completely custom blend.
Does Color Intensity require a developer?
No developer is required. Just apply, process, and rinse.
How long does the color last?
The color can last up to 20+ shampoos, depending on hair type and washing frequency.

Anne Pullman –
The yellow is incredibly vibrant and stays strong even after several washes. My hair feels softer and shinier after each use. No developer needed made the application easy and fast.
Melanie Hudson –
I mixed this with a touch of orange for a warm golden tone. The result was exactly what I wanted. Hair feels healthier and more manageable after each application.
Oliver Thomson –
Love the no-developer formula. Applied it to my highlights and it gave a bold, lasting yellow that didn’t fade quickly. The Kukui Nut Oil really improves hair texture.
Diana Manning –
Great for adding a pop of color without committing to a full permanent dye. The color is bright and stays for weeks. Hair feels smoother after use.
Oliver Wilkins –
Used it on my roots and it added a strong yellow tone that stood out. The hair feels nourished and not dry. Easy to apply and results are noticeable right away.