JOICO COLORFUL Anti-Fade Shampoo
A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
Key Benefits
- Removes daily buildup and environmental debris without stripping color
- Helps maintain the vibrancy and intensity of haircolor over time
- Formulated for sensitive scalps with a mild, non-irritating formula
| Product Feature | Detail |
|---|---|
| Shampoo Type | Anti-Fade |
| Target Use | Color-treated hair |
| Key Ingredient | Color-protecting agents |
| Usage Frequency | Once per week or as needed |
FAQ
Can this shampoo be used on naturally colored hair?
Yes, it is safe for naturally colored hair and helps maintain color integrity without causing fading.
Does it remove hair color completely?
No, it gently removes buildup without stripping or fading existing hair color.
Is it suitable for all hair types?
It is formulated for color-treated hair and works well on most hair types, but results may vary depending on individual hair conditions.

Andrea Nash –
I’ve used this shampoo for three months now and my hair color stays vibrant even after weekly washing. It doesn’t feel heavy or drying, and my hair feels clean without losing its shine.
Rose Parr –
The formula is mild and doesn’t leave my hair feeling dull. I notice my color lasts longer than before, especially after exposure to sunlight.
Andrew Arnold –
After switching from a regular shampoo, I see a noticeable difference in how long my hair color lasts. It’s gentle and effective without causing dryness.
Una Bell –
It works okay, but I find it less effective on very dark hair. The color preservation is good, but not as strong as I hoped.