Kenra Color® Acidic Demi-Permanent Liquid Color 5B
Kenra Color® Acidic Demi-Permanent Liquid Color delivers healthy-looking, long-lasting results while being gentle on the hair. Available in 24 vibrant shades.
- 4X the Shine* compared to untreated damaged hair
- Zero Ammonia, Zero Alcohol**, Zero Lift (Alcohol defined as ethanol and isopropyl alcohol)
- Acidic Formula
- Alcohol-free** base maintains hair’s hydration and softness after multiple uses (Alcohol defined as ethanol and isopropyl alcohol)
- Formulated with Vitamin B5, which improves hair conditioning
| Color | Shade | Application |
|---|---|---|
| 5B | Medium Brown | Perfect for adding depth and warmth to natural hair |
FAQ
Is this color suitable for damaged or chemically treated hair?
Yes, the acidic formula and zero ammonia, zero alcohol base make it gentle on damaged or chemically treated hair, helping to maintain hydration and reduce further damage.
How long does the color last?
The demi-permanent formula provides long-lasting color that gradually fades over time, typically lasting up to 6 weeks with regular washing.
Can I use this color on light or dark hair?
This shade (5B) is ideal for medium brown hair and works well on both light and dark natural tones to add warmth and depth.

Melanie Brown –
I’ve used this color on my medium brown hair and it looks natural with a warm tone. My hair feels softer after each use and doesn’t feel dry like other permanent dyes. The shine is noticeably better than before, and I didn’t experience any frizz or dryness.
Julia Avery –
The color applied smoothly and stayed true to the 5B shade. I liked that it didn’t feel harsh on my hair, and my hair stayed hydrated even after multiple washes. A bit more coverage than I expected, which is good for my naturally light brown hair.
Eric Brown –
I switched from a permanent dye and this demi-permanent version has been a game changer. My hair feels healthier, and the color lasts longer than I thought. The vitamin B5 helps keep it soft and manageable.