Kenra Color® Acidic Demi-Permanent Liquid Color 10B
Kenra Color® Acidic Demi-Permanent Liquid Color delivers healthy-looking, long-lasting results while being gentle on the hair. Available in 24 vibrant shades.
- 4X the Shine* vs. untreated damaged hair
- Zero Ammonia, Zero Alcohol**, Zero Lift (Alcohol defined as ethanol and isopropyl alcohol)
- Acidic Formula
- Alcohol-free** base maintains hair’s hydration and softness after multiple uses (Alcohol defined as ethanol and isopropyl alcohol)
- Formulated with Vitamin B5, which improves hair conditioning
| Color | Shade | Application Type |
|---|---|---|
| 10B | Warm Brown | Coloring |
FAQ
Is this color suitable for damaged hair?
Yes, the acidic formula and zero ammonia, zero alcohol base make it gentle on damaged hair and help maintain hydration.
How long does the color last?
The demi-permanent formula provides long-lasting color that gradually fades over time, typically lasting up to 6 weeks with regular washing.
Can I use this color on previously colored hair?
Please contact customer service for advice on using this product on previously colored hair.

Max Berry –
I’ve used this color on my medium brown hair and it gave a warm, natural look. The shine is noticeably better than before, and my hair feels softer after each use. No harshness or dryness, which I appreciated after years of chemical treatments.
Jake Cameron –
The 10B shade is perfect for a warm brown tone. It’s easy to apply and doesn’t feel heavy on the hair. I noticed more shine and the color stayed well for about 5 weeks before fading slightly.
Sam May –
I switched from ammonia-based dyes and this one is a big improvement. My hair feels hydrated and the color is even, with no frizz. The vitamin B5 really helps with conditioning.