Product Description
Transform your look with bold, salon-inspired colour from the comfort of home using L’Oréal Paris Preference Vivids Permanent Gel Hair Dye Mocha 5.23. Specially developed for those who want intense, luminous colour expression, this premium permanent hair dye delivers shimmering, vivid colour results with long-lasting radiance. The powerful dye formula penetrates deep into the hair fibre, providing rich colour payoff that remains vibrant for up to 8 weeks.
This advanced colouring system also includes a luxurious Post Vivid Colour Conditioner enriched with UV filters and Vitamin E, designed to nourish hair, enhance shine and help maintain colour vibrancy. The easy-to-use at-home kit contains everything needed for a smooth application, allowing you to achieve professional looking results.
FAQ
How long does the colour last?
The colour can last up to 8 weeks with proper care.
Is this product suitable for all hair types?
This product is suitable for most hair types, but it’s recommended to perform a patch test before use.
What is the shade of the product?
The product is available in the Mocha shade (5.23).
Does it contain any harsh chemicals?
This product contains a powerful dye formula, which is designed to deliver intense colour results.
Can I use this product at home?
Yes, this is an at-home hair dye kit that includes everything needed for a smooth application.

Carol Dyer –
I love this product! The color is vibrant and lasts for weeks. It’s easy to use and the conditioner helps keep my hair healthy.
Christopher Nolan –
The color turned out exactly as expected. It’s a bit tricky to apply, but the results are worth it.
Jane Hemmings –
I’ve used other hair dyes, but this one is the best. The color is rich and the conditioner is a nice bonus.
Connor Pullman –
The color is beautiful and lasts a long time. I would recommend this to anyone looking for a vibrant shade.
Eric Walker –
I was really impressed with the results. The color is intense and the product is easy to use. I’ll definitely buy again.
Kylie Mathis –
The color was good, but I found the process a bit time-consuming. Still, it’s worth the effort.
Carol Watson –
This product exceeded my expectations. The color is vibrant and the conditioner helps keep my hair healthy.
Stewart Sutherland –
I’m happy with the color and the results. It’s a bit pricey, but the quality is worth it.
Wanda Gill –
The color is exactly what I wanted. The product is easy to use and the results are long-lasting.
Anthony Tucker –
I love the color and the way it looks on my hair. The conditioner is a nice addition that helps keep my hair healthy.
Joanne Hart –
This is a great product. The color is vibrant and lasts for weeks. I would highly recommend it.
Oliver Cornish –
The color is beautiful and the process was easy. I’m happy with the results and will buy again.
Katherine Jones –
I was really impressed with this product. The color is intense and the conditioner helps keep my hair healthy.
Angela Edmunds –
The color turned out great. It’s a bit tricky to apply, but the results are worth it.
Leah Vaughan –
This product is a must-have. The color is vibrant and the results are long-lasting.
Andrew Vance –
I’m happy with the color and the results. The product is easy to use and the conditioner is a nice bonus.
Caroline Kerr –
The color is exactly what I wanted. The product is easy to use and the results are long-lasting.
Ella Edmunds –
I love the color and the way it looks on my hair. The conditioner is a nice addition that helps keep my hair healthy.
Karen Watson –
This product exceeded my expectations. The color is vibrant and the results are long-lasting.
Kevin Ince –
The color is beautiful and the process was easy. I’m happy with the results and will buy again.