About
Loreal Casting Conditioning Hair Colour Plum 316 offers rich, glossy colour with visible shimmering tones. It features a no-ammonia creme formula that covers grey effectively. The hair achieves a natural-looking richness with a vibrant, alive appearance due to the visible shimmering effect.
How to Use
- Wet your hair without washing it, then towel dry thoroughly
- Part your hair using the tip of the applicator and apply in sections
- Spread the remaining product through the length of your hair
- Massage gently to ensure the product is fully incorporated and evenly distributed
Ingredients
| Component | Details |
|---|---|
| 1074005 – Creme Colourant | Aqua / Water, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ethanolamine, Oleth-30, Lauric |
FAQ
Does this product cover grey hair effectively?
Yes, the no-ammonia creme formula is designed to cover grey hair effectively while delivering rich, glossy colour with visible shimmering tones.
Is the colour formula suitable for all hair types?
The product is formulated for use on various hair types, delivering a rich, glossy finish with natural-looking shimmer. Results may vary based on individual hair texture and condition.
How long does the colour last?
Please contact customer service for information on the longevity of the colour.

Connor Ince –
The plum shade looks natural and has a beautiful glossy finish. I applied it as directed and noticed the shimmer after just one use. My grey hair blends well with the tone and feels soft after application.
Felicity Roberts –
Great product for adding depth and shine. The shimmer is subtle but noticeable. It covers grey well without feeling heavy on the hair. I like that it doesn’t feel like a chemical treatment.
Leonard Greene –
I’ve tried several hair dyes, but this one stands out for its natural look and shine. The application is easy and the colour lasts well through the week. My hair feels healthier after use.
Mary May –
The colour is nice, but the shimmer is a bit too strong for my preference. I might need to adjust the amount applied next time. Overall, it works for covering grey.