Product Description
Loreal Paris Excellence Creme Intense is a professional hair color designed to deliver intense, long-lasting color with a dark ash blonde shade. This product is formulated with Purple Technology to combat brassiness and maintain a vibrant, cool tone over time. It is specifically designed to be used after Excellence Cool Crème for optimal results.
Key Features
- Anti-brassiness Purple Technology
- Gentle pH post-color purple shampoo
- Anti-brassiness purple mask for weekly use
Ingredients
| Ingredient | AQUA / WATER |
|---|---|
| HYDROGEN PEROXIDE | |
| CETEARYL ALCOHOL | |
| SODIUM STANNATE | |
| TRIDECETH-2 CARBOXAMIDE MEA | |
| PENTASODIUM PENTETATE | |
| PHOSPHORIC ACID | |
| CETEARETH-25 | |
| TETRASODIUM PYROPHOSPHATE | |
| GLYCERIN |
How to Use
1st Application (on dry and unwashed hair) Uncolored
FAQ
What is the main benefit of this product?
The main benefit of this product is its anti-brassiness Purple Technology, which helps maintain a vibrant, cool tone and prevents unwanted yellow and orange tones in your hair.
How often should I use this product?
This product is designed for weekly use to neutralise unwanted tones and maintain your hair’s color radiance.
Is this product suitable for all hair types?
This product is formulated for use after Excellence Cool Crème and is suitable for those with dark ash blonde hair looking to maintain their color.
Can I use this product with other hair color products?
This product is specifically designed to be used after Excellence Cool Crème. It is not recommended to use it with other hair color products unless advised by a professional.
What are the key ingredients?
The key ingredients include Aqua, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Stannate, and Glycerin, which work together to cleanse and neutralise unwanted tones in your hair.

Elizabeth Powell –
I love this product! It keeps my hair color looking fresh and vibrant without any brassiness. It’s a must-have for maintaining my dark ash blonde shade.
Vanessa Morrison –
This product is great for neutralising yellow tones. I’ve been using it weekly and my hair looks amazing. It’s a bit pricey, but worth it.
Amanda Mackenzie –
I’ve used this product for a few weeks now, and it’s been a game-changer. My hair looks so cool and radiant. I highly recommend it!
Bernadette Morgan –
The anti-brassiness formula works well. I noticed a difference in my hair’s color after just one use. It’s gentle on my scalp and leaves my hair feeling smooth.
Jennifer Buckland –
This product is a lifesaver for maintaining my dark ash blonde hair. It keeps my color looking fresh and prevents any unwanted yellow tones. I’m very satisfied with the results.
Amelia Hudson –
I’ve been using this product for a while now, and it’s been very effective. It helps keep my hair color looking vibrant and reduces brassiness. Highly recommend!
Edward Henderson –
I love how this product helps maintain my hair color. It’s gentle and effective, and I’ve noticed a big difference in my hair’s appearance.
Alan Parr –
This product is great for those who want to keep their hair color looking fresh. It’s a bit expensive, but the results are worth it.
Amy Rees –
I’ve been using this product for a few weeks, and it’s been amazing. My hair looks so cool and vibrant. I highly recommend it to anyone looking to maintain their dark ash blonde shade.
Bella Buckland –
This product is effective in neutralising unwanted tones. I’ve been using it weekly and my hair looks amazing. It’s a bit pricey, but worth it.
Trevor Dickens –
I love this product! It keeps my hair color looking fresh and vibrant without any brassiness. It’s a must-have for maintaining my dark ash blonde shade.
Charles Wilson –
This product is great for neutralising yellow tones. I’ve been using it weekly and my hair looks amazing. It’s a bit pricey, but worth it.
Evan Miller –
I’ve used this product for a few weeks now, and it’s been a game-changer. My hair looks so cool and radiant. I highly recommend it!
Anthony Springer –
The anti-brassiness formula works well. I noticed a difference in my hair’s color after just one use. It’s gentle on my scalp and leaves my hair feeling smooth.
James Wright –
This product is a lifesaver for maintaining my dark ash blonde hair. It keeps my color looking fresh and prevents any unwanted yellow tones. I’m very satisfied with the results.
Sue Poole –
I’ve been using this product for a while now, and it’s been very effective. It helps keep my hair color looking vibrant and reduces brassiness. Highly recommend!
Piers Ogden –
I love how this product helps maintain my hair color. It’s gentle and effective, and I’ve noticed a big difference in my hair’s appearance.
Jason Ogden –
This product is great for those who want to keep their hair color looking fresh. It’s a bit expensive, but the results are worth it.
Karen Ferguson –
I’ve been using this product for a few weeks, and it’s been amazing. My hair looks so cool and vibrant. I highly recommend it to anyone looking to maintain their dark ash blonde shade.
Victoria White –
This product is effective in neutralising unwanted tones. I’ve been using it weekly and my hair looks amazing. It’s a bit pricey, but worth it.