Keep your color cool between salon visits
Luminate is a salon-grade purple shampoo that uses rich violet pigment to neutralize the warm, brassy, yellow tones that creep into blonde, silver, gray, and bleached hair — for brighter, cooler, glossier color.
- Banishes brass and yellow — violet pigment tones blonde, silver, gray, and bleached hair.
- Conditions while it tones — aloe and vitamin E soften and add shine, so hair never feels stripped or squeaky.
- Color-safe & pH-balanced — gentle enough for weekly use; pH 4.5–5.5.
- For blonde to silver — platinum, balayage, highlighted, and natural gray; brunettes can use sparingly to cut warmth.
| Key Features | Salon-grade violet pigment Neutralizes yellow and brass tones Contains aloe and vitamin E Color-safe and pH-balanced (4.5–5.5) Safe for weekly use |
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FAQ
Can I use this shampoo on brunettes?
Yes, brunettes can use it sparingly to reduce warmth in their hair.
How often should I use Luminate shampoo?
It is gentle enough for weekly use, but frequency may depend on your hair’s natural tone and how quickly brass develops.
Does it damage colored hair?
No, it is color-safe and pH-balanced, designed to preserve hair color without stripping.
Isaac Short –
I’ve used this shampoo for two months after getting a silver highlight. It keeps my hair from turning yellow and gives a cool, fresh look. The texture is smooth and doesn’t feel heavy. My hair feels soft and shiny after each use.
Carolyn Ellison –
Great for maintaining cool tones in my platinum blonde. I use it once a week and notice a visible difference in color after a few applications. The conditioning is noticeable and my hair doesn’t feel dry.
Sue Rees –
My gray hair has been getting warmer over time. This shampoo has helped keep it cool and vibrant. The aloe and vitamin E make it feel gentle and nourishing, even after regular use.
Chloe Piper –
I used it on a balayage and it worked well to reduce yellow tones. It doesn’t leave my hair feeling dry or brittle. A little goes a long way and it rinses out easily.
David Butler –
After switching from a regular purple shampoo, this one feels more effective and less harsh. My hair stays cooler and looks more polished between salon visits.