COOLS BRASSINESS • ELIMINATES WARMTH
Help neutralize yellow tones in blonde, highlighted, gray or white hair with this toning spray. It has shimmery, violet-tinted pigments to help cool brassy tones in natural blonde and color-treated hair while conditioning ingredients and extracts hydrate hair and intensify shine.
| Key Benefits | Details |
|---|---|
| Neutralizes Yellow Tones | Targets brassiness in blonde, highlighted, gray, or white hair |
| Shimmery Violet Pigments | Provides a cool, purple-toned finish to balance warmth |
| Conditioning Ingredients | Includes hydrating extracts that nourish and strengthen hair |
| Shine Intensifier | Enhances hair’s natural luster after application |
FAQ
How often should I use the Paul Mitchell Platinum Blonde Purple Toning Spray?
Use once every 4 to 6 weeks, depending on how quickly your hair develops brassiness.
Can this toning spray be used on all hair types?
Yes, it is suitable for natural blonde, highlighted, gray, and white hair.
Does the spray contain any parabens or sulfates?
Please contact customer service for information on specific ingredients.

Isaac Manning –
I’ve used this spray on my light blonde hair after a few months of coloring. It effectively reduced the yellow tones and gave my hair a cooler, more vibrant look. The shine improved noticeably after application. I’d recommend it for anyone with brassiness issues.
Joan Roberts –
The purple tint works well to balance the warmth in my highlights. My hair feels softer and looks more uniform. I applied it once a month and noticed a difference after just one use.
Andrea Blake –
After using this toning spray, my gray hair no longer looked too yellow. The violet pigments gave a subtle shimmer that I love. The conditioning effect made my hair feel healthier and more manageable.