Plum Passion Classic Cream 118ml
A creamy, vegan semi-permanent dye, designed to care for hair with its PPD, ammonia-free formula that lasts between 4 to 6 weeks. Best for:
- Semi permanent purple
- Pre-lightened hair
- Conditioning
| Product Details |
|---|
| Color: Plum Passion |
| Volume: 118ml |
| Formula: Vegan, PPD, ammonia-free |
| Duration: 4 to 6 weeks |
| Best for: Semi-permanent purple, pre-lightened hair, conditioning |
FAQ
How long does the color last?
The color lasts between 4 to 6 weeks, depending on hair type and washing frequency.
Is this dye safe for pre-lightened hair?
Yes, it is designed for pre-lightened hair and provides a gentle color application.
Does this product contain ammonia?
No, this product is ammonia-free and formulated without ammonia.

Tracey Campbell –
I applied this to my pre-lightened hair and it gave a soft purple tone that lasted about 5 weeks. The formula felt creamy and didn’t dry out my hair. I noticed it was gentle on my scalp and left my hair feeling conditioned.
Peter Jones –
The color is true to the Plum Passion shade. It’s a bit more subtle than I expected, but it blends well with my natural tones. I used it on slightly lightened hair and it didn’t cause any damage.
Paul Quinn –
As a vegan user, I appreciate that this dye is free from ammonia and PPD. My hair stayed soft and manageable after application. It’s perfect for semi-permanent color without harsh chemicals.