Pure Forever Blonde Trio
Pure Forever Blonde Trio is designed to care for blonde and highlighted hair, helping to gently cleanse, condition and deeply treat while reducing unwanted gold and yellow tones. Powered by Pure’s organic complex with melon oil, shea butter, argan oil and blue cypress pigments, it works to rejuvenate dull, brassiness-prone blondes exposed to UV, swimming, chemical services and frequent heat styling.
This trio combines toning care with restorative hydration, leaving hair feeling softer, smoother and more manageable with boosted shine. The Pure Forever Blonde range deposits blue/violet pigments onto the hair shaft to help eliminate yellow tones while selective treatment oils support moisture, strength and a silkier touch.
Pack Contains:
| Product | Quantity |
|---|---|
| Pure Forever Blonde Shampoo | 300ml |
FAQ
How does the blue violet pigment work to reduce yellow tones in blonde hair?
The blue/violet pigments in the formula deposit onto the hair shaft to counteract yellow tones, helping to neutralize brassiness caused by UV exposure, swimming, or chemical treatments.
Is this product suitable for chemically treated or heat-styled blonde hair?
Yes, it is formulated to care for blonde and highlighted hair that has been exposed to UV light, swimming, chemical services, or frequent heat styling.
Does the shampoo contain any parabens or sulfates?
Please contact customer service for information on specific ingredients.
Bella Rees –
After using this trio for two weeks, my blonde hair feels much softer and the yellow tones have noticeably reduced. The shampoo cleanses well without stripping moisture. I appreciate the gentle formula that doesn’t make my hair feel dry.
Carol Martin –
The blue pigment helps balance the yellow tones in my highlights. I use it twice a week and my hair looks brighter and more vibrant. The conditioner adds a nice shine without being greasy.
Lauren Hardacre –
I’ve had brassiness issues for years, and this product has made a real difference. My hair feels stronger and smoother after each use. The shea butter and argan oil provide good hydration.