WHAT IT IS
Pureology’s Hydrate Soft Softening Treatment softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience.
HAIR TYPE
Dry, Fine to Thick, Color-Treated or Natural
HAIR NEED
Dry, Safe for Color-Treated Hair
KEY INGREDIENTS
Shea Butter and Almond Oil
FRAGRANCE NOTES
Cardamom, Cedarwood and Sandalwood
HOW TO USE
- Apply a quarter-sized amount to shampooed hair, focusing on the mid-lengths and ends.
- Gently massage through hair.
- Wait 5 minutes.
- Rinse.
| Product Type | Softening Treatment |
|---|---|
| Target Hair | Dry, Color-Treated or Natural |
| Key Ingredients | Shea Butter, Almond Oil |
| Application Time | 5 minutes |
FAQ
Is this treatment safe for color-treated hair?
Yes, this treatment is safe for color-treated hair and helps to soften and hydrate without compromising color.
How often should I use this softening treatment?
Use once every 1-2 weeks depending on hair condition and how dry it feels.
Does it leave hair feeling heavy?
No, it provides softness without weighing down the hair.

Joanne Langdon –
My color-treated hair has been feeling dry and brittle for months. After using this treatment once a week, it’s noticeably softer and more manageable. The scent is pleasant and long-lasting. I appreciate that it doesn’t strip color or make hair feel greasy.
Jason Lee –
I have thick, dry hair and this treatment works well on the ends. It doesn’t make my hair feel heavy, and the shea butter gives it a nice smooth texture. I’d recommend it for color-treated hair that needs hydration.
Irene Glover –
The cardamom and sandalwood scent is unique and refreshing. My hair feels softer after just one application. It’s especially good for mid-lengths and ends where dryness tends to build up.
Sean Mitchell –
I use this after shampooing and it helps reduce frizz. My hair looks healthier and feels more supple. It’s a simple routine that makes a noticeable difference.
Abigail Hill –
After trying several softening treatments, this one stands out for its balance of hydration and lightness. It’s effective without being greasy and works well with my blonde color.