Pureology Hydrate Soft Softening Treatment Mask 6.7 oz
A nourishing mask that softens color-treated hair while leaving it with an intoxicating fragrance. Formulated with almond oil to help repair breakage, this treatment fills in gaps in the hair’s cuticle while shea butter seals in moisture for ultimate softness. Contains Pureology’s Anti-fade Complex with sunflower seed, a UV filter, and vitamin E to combat color-depleting environmental effects and ensure lasting shine. Fragranced with a blend of cardamom, cedarwood, and sandalwood for a warm and spicy scent.
| Key Ingredients | Almond oil, shea butter, sunflower seed, vitamin E |
|---|---|
| Benefits | Softens color-treated hair, repairs breakage, seals in moisture, protects against color fading, enhances shine |
| Usage | Apply to damp hair after washing. Leave on for 5–10 minutes. Rinse thoroughly. |
FAQ
Can this treatment be used on chemically treated hair?
Yes, this treatment is specifically formulated for color-treated hair and helps repair breakage and maintain softness.
Does it help prevent color fading?
Yes, it contains Pureology’s Anti-fade Complex with sunflower seed and vitamin E to help protect against environmental factors that cause color loss.
Is the fragrance strong?
The fragrance is a warm and spicy blend of cardamom, cedarwood, and sandalwood, which is noticeable but not overpowering.

Anne King –
Used this mask once a week after coloring. My hair feels softer and more manageable. The scent is pleasant and the color stays vibrant for longer than before. No greasiness or residue after rinsing.
Alexandra Abraham –
Great for maintaining softness after salon coloring. The almond oil and shea butter really help with dryness. It doesn’t leave hair feeling heavy, just smooth and shiny.
Angela Vaughan –
After using this treatment, my hair has less frizz and feels more resilient. The anti-fade complex seems to work well in protecting the color from sun exposure.
Amelia Powell –
I applied it after washing my hair and left it on for 7 minutes. It left my hair feeling deeply moisturized and soft without weighing it down. Scent is subtle but enjoyable.
Wendy Davies –
This mask has made a noticeable difference in the softness of my color-treated hair. I’ve used it consistently and my hair still looks vibrant and healthy.