Pureology Pure Volume Blow Dry Amplifier 7 oz
The Pure Volume Blow Dry Amplifier features heat-activated volumizers that enhance your hairstyle with added volume while maintaining natural flexibility and a soft appearance. It protects hair from moisture loss during heat styling and helps shield colored hair from fading. Each use adds a noticeable shine to your hair.
Key Ingredients
| Ingredient | Benefit |
|---|---|
| Sunflower Seed Extract | Strengthens hair and adds texture |
| Mushroom Extract | Supports hair health and improves volume |
| Panthenol | Moisturizes and improves hair elasticity |
FAQ
How does the heat-activated volumizer work?
The volumizer activates when exposed to heat from a blow dryer, expanding to add volume to the hair without making it stiff or unnatural.
Does it work on colored hair?
Yes, it helps shield colored hair from heat damage and fading during styling.
Is it safe for all hair types?
It is formulated for use on all hair types, including colored and dry hair, and helps maintain moisture and shine.

Jack Lewis –
I’ve used this amplifier for several months now and notice a significant increase in volume when blow-drying. My hair feels softer and looks fuller without being stiff. The shine is noticeable after every use, and it doesn’t make my color fade. Great product for daily styling.
Justin Mathis –
The volume boost is real and works well with my blow dryer. I especially like that it doesn’t make my hair feel brittle. My color stays vibrant, and the hair feels more manageable after use.
Tracey Skinner –
This product has transformed my blow-dry routine. I get more volume at the roots and the hair stays flexible. The ingredients feel natural and the shine is subtle but lasting.