Pureology Strength Cure Blonde Shampoo
Purple shampoo for all shades of color-treated blonde, highlighted and lightened hair created with violet toning properties for your strongest and brightest blonde hair yet. Bring out your best blonde with the Strength Cure Best Blonde Shampoo for all shades of color-treated blonde, highlighted and lightened hair. Created with violet toning properties, this sulfate-free purple shampoo helps tone blonde hair and neutralizes and brightens ashy, brassy tones. Formulated with the Strength Cure Asta Repair, this purple shampoo also strengthens and rebuilds damaged, brittle hair while preventing dryness and further breakage for shiny, moisturized hair. Plus, our exclusive AntiFade Complex protects against heat damage and keeps highlights bright and vibrant while refreshing brassy, yellow tone.
Key Features
- Sulfate-free formula for gentle cleansing
- Violet toning properties to neutralize brassiness
- Strengthens and repairs damaged, brittle hair
- Prevents dryness and breakage for smoother, shinier hair
- AntiFade Complex protects against heat damage
| Product Information |
|---|
| Shampoo Type: Purple Toning Shampoo |
| For Hair Type: Color-treated, highlighted, lightened blonde |
| Key Ingredients: Strength Cure Asta Repair, AntiFade Complex |
| Formulation: Sulfate-free |
FAQ
Can this shampoo be used on naturally blonde hair?
Yes, this shampoo is designed for color-treated blonde hair, including naturally blonde hair with highlights or lightened sections. It helps neutralize brassy tones and enhance brightness.
Does it help with heat damage?
Yes, the AntiFade Complex in the formula provides protection against heat damage, helping to maintain the vibrancy of highlights and reduce further damage.
Is it safe for daily use?
This shampoo is suitable for regular use to maintain the tone and health of blonde hair. However, overuse may lead to excessive violet tint, so use as needed based on your hair’s condition.

Matt Kerr –
I’ve used this shampoo for a few weeks now and my blonde highlights stay bright without the yellowish tint. My hair feels softer and less brittle. No dryness, which was a concern with other purple shampoos. Great for maintaining color vibrancy.
Lillian Buckland –
It works well to remove brassiness, especially after sun exposure. My hair stays shiny and feels stronger after each use. A little more than I expected in terms of toning, but I like the result.
Joanne Lee –
After switching from a regular purple shampoo, I noticed a significant improvement in the brightness and texture of my hair. The repair formula makes a difference in damaged strands. I’d recommend it to anyone with light blonde hair.
Joe White –
The scent is mild and not overpowering. It effectively tones my hair and keeps it from turning yellow. I use it once a week and it’s become a staple in my routine.