Go for a Blonde so Icy it Burns!
Try a sleeker, cooler and much less yellow version of platinum blonde. Schwarzkopf LIVE Men Ice Blonde 00B Permanent Lightener is a vegan, permanent, blonde hair dye for brown-haired men who want to lighten their hair and give it a cool, sophisticated look.
Cool Blonde with Striking Shine
Up to 4 shades lighter. Helps to neutralise yellow undertones. Leaves hair noticeably smooth. Recommended for light brown hair.
Use to Pre-Lighten Hair
Pack Contains:
- 1 tube live lightening cream 50ml
- 1 applicator bottle with developer lotion 50ml
- 1 satchet blonde booster ultra plus 20g
- 1 satchet colour after treatment 22.5ml
- 1 applicator tip
- 1 pair of gloves
FAQ
How many shades can this product lighten hair by?
This product can lighten hair by up to 4 shades.
Is this product suitable for all hair types?
This product is recommended for light brown hair.
Does this product contain any animal-derived ingredients?
This product is vegan and does not contain any animal-derived ingredients.
What is the recommended usage for this product?
This product is designed for pre-lightening hair and should be used according to the instructions provided in the packaging.
How long does the effect of this product last?
Please contact customer service for information about the longevity of the product’s effect.

Boris Kelly –
I love how this product transformed my hair. It gave me a cool, icy blonde look that looks amazing. The process was smooth and the results are worth it.
Robert Dowd –
The product worked well and gave me the desired shade. It was easy to use and the results were noticeable. I would recommend it to others.
Michelle Wilkins –
I was really impressed with the outcome. My hair looks so much lighter and more vibrant. The product is effective and easy to apply.
Christian Lambert –
This product is great for achieving a cool blonde look. It neutralizes yellow tones and leaves my hair smooth. I would definitely buy it again.
Jonathan Glover –
I was hesitant at first, but the results exceeded my expectations. My hair looks so much better with this product. I highly recommend it.
Joe Hudson –
The product is easy to use and the results are impressive. It gave me a cool, sophisticated look that I love. I would recommend it to others.
Max Sanderson –
I was really happy with the outcome. My hair looks so much lighter and more vibrant. The product is effective and easy to apply.
Lisa Gray –
This product is great for achieving a cool blonde look. It neutralizes yellow tones and leaves my hair smooth. I would definitely buy it again.
Thomas Sharp –
I was really impressed with the outcome. My hair looks so much lighter and more vibrant. The product is effective and easy to apply.
Penelope Slater –
This product is great for achieving a cool blonde look. It neutralizes yellow tones and leaves my hair smooth. I would definitely buy it again.
Christopher Hardacre –
I was really happy with the outcome. My hair looks so much lighter and more vibrant. The product is effective and easy to apply.
Jan Marshall –
This product is great for achieving a cool blonde look. It neutralizes yellow tones and leaves my hair smooth. I would definitely buy it again.
Eric James –
I was really impressed with the outcome. My hair looks so much lighter and more vibrant. The product is effective and easy to apply.
Carol Lee –
This product is great for achieving a cool blonde look. It neutralizes yellow tones and leaves my hair smooth. I would definitely buy it again.
Lucas Baker –
I was really happy with the outcome. My hair looks so much lighter and more vibrant. The product is effective and easy to apply.
Carl Campbell –
This product is great for achieving a cool blonde look. It neutralizes yellow tones and leaves my hair smooth. I would definitely buy it again.
David Harris –
I was really impressed with the outcome. My hair looks so much lighter and more vibrant. The product is effective and easy to apply.
Ian Buckland –
This product is great for achieving a cool blonde look. It neutralizes yellow tones and leaves my hair smooth. I would definitely buy it again.
Nicola Mackay –
I was really happy with the outcome. My hair looks so much lighter and more vibrant. The product is effective and easy to apply.
Grace James –
This product is great for achieving a cool blonde look. It neutralizes yellow tones and leaves my hair smooth. I would definitely buy it again.