Scruples Urban Shock Brights Charcoal Silver 90ml
A shocking series of bright, pigment-packed, direct dye haircolours that expand the URBAN SHOCK palette.
- Brightens up the room with long-lasting, highly concentrated colours that last up to 25 shampoos. (results depend on shade(s) used, hair porosity, application and aftercare routine)
- Encourages self-expression with 7 intermixable shades and a clear that allows for unlimited palette potential.
- Scruples’ Protective Barrier Complex (PBX®) surrounds and shields the direct dye molecule during application, for seamless colour saturation.
| Product Details |
|---|
| Colour: Charcoal Silver |
| Volume: 90ml |
| Type: Direct Dye |
| Shade Range: 7 intermixable shades + clear |
| Duration: Up to 25 shampoos |
FAQ
How long does the colour last?
The colour can last up to 25 shampoos, depending on the shade used, hair porosity, application method, and aftercare routine.
Can I mix different shades from the Urban Shock range?
Yes, the product includes 7 intermixable shades, allowing for custom colour combinations with the clear base for unlimited palette potential.
What makes the colour application more effective?
The Protective Barrier Complex (PBX®) shields the direct dye molecule during application, enabling seamless colour saturation and better pigment retention.

Dorothy Terry –
The charcoal silver shade is vibrant and stands out without being too harsh. I mixed it with a touch of clear to get a more natural look. The colour lasts well and doesn’t fade quickly. Application was smooth thanks to the PBX technology.
Julia Martin –
I tried this with my medium blonde hair and it gave a bold, modern look. It’s easier to apply than other direct dyes I’ve used. The colour holds up through regular washing, though it does fade slightly after 20 shampoos.
Lucas White –
The intermixing options are very flexible. I created a unique shade by blending charcoal silver with a hint of blue. The result is rich and modern. The PBX technology really helps the colour settle evenly.
Ava Roberts –
The colour is bright and noticeable, but it’s quite intense. I had to use a small amount to avoid over-saturation. It works well on coarse hair, but fine hair might need more precision.
Lucas Paterson –
I love the range of mixable shades. This product gives a professional finish with minimal effort. The durability is impressive, and the application feels smooth and controlled.