Colour Outside the Lines
Urban Shock Color Craze is a direct dye in a conditioner base! The range comes in 8 intense beautiful ammonia-free colours that can be mixed to create custom colours: Teal, red, blue, purple, pink, orange, green and yellow.
Features
- Contains no ammonia
- Requires no peroxide developer
- Direct dye in a conditioner base
- Mix to create custom colours
- Dilute to create beautiful pastels
- Hair colour, longevity & intensity will vary depending on hair type, condition & shade selection
| Colour | Volume |
|---|---|
| Blue | 75ml |
FAQ
Can I mix different colours to create a custom shade?
Yes, you can mix the colours to create custom shades.
Does this product require any special developer or peroxide?
No, this product requires no peroxide developer.
How long do the vibrant shades last?
Vibrant shades last 2 – 4 weeks, depending on hair type, condition, and shade selection.

Stephen Churchill –
I mixed blue with a little purple and got a unique shade that I love. No ammonia means my hair didn’t feel dry after application. It’s easy to use and the colour stays vibrant for a few weeks.
Lily McGrath –
The blue shade is very intense and holds well. I diluted it slightly to get a softer tone, which worked perfectly for my hair. No harsh chemicals, and my hair felt smooth after use.
Hannah Langdon –
This product is a game-changer for people who want bold colours without damaging their hair. I mixed it with red for a vibrant combo and it lasted over three weeks without fading.
Piers Mitchell –
The colour is strong, but it faded faster than expected on my light brown hair. I think it might work better on darker hair types. Still, it’s easy to apply and doesn’t feel greasy.
Sally Graham –
I tried the blue shade alone and it’s incredibly vibrant. The conditioner base makes it easy to apply and my hair feels soft. No ammonia is a big plus for sensitive scalps.