Timeless Color® Fade-Defy Shampoo
Color-safe shampoo defends against fading and delivers long-lasting vibrancy and color protection. No added sodium chloride, sulfates, or parabens. For color-treated hair.
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Salon-professional color-safe shampoo formula contains a unique PolyQ Complex that protects against hair color fade and defends hair from environmental aggressors.
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UV absorbers protect hair color from the dulling effects of the sun.
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Keratin conditions and nourishes for healthy hair while reinforcing the hair’s natural protective barrier against color loss.
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Free of sodium chloride, sulfates, and parabens.
| Key Features | Details |
|---|---|
| Color Protection | Defends against fading with PolyQ Complex and UV absorbers |
| Ingredients | Free of sodium chloride, sulfates, and parabens |
| Best For | Color-treated hair |
| Formulation | Salon-professional, keratin-based |
FAQ
Does this shampoo help prevent color fading from sunlight?
Yes, it contains UV absorbers that protect hair color from the dulling effects of the sun.
Is this shampoo suitable for all types of color-treated hair?
Yes, it is specifically formulated for color-treated hair and helps maintain vibrancy over time.
Are there any harsh chemicals in this shampoo?
No, it is free of sodium chloride, sulfates, and parabens.

Elizabeth Wilson –
I’ve used this shampoo for three months now and my hair color stays vibrant even after outdoor exposure. It feels soft and doesn’t strip the color like other shampoos do. No harsh chemicals, which is great for maintaining my natural tones.
Wendy North –
The color protection is noticeable after a week of sun exposure. My red hair still looks fresh and bright. It’s a bit heavier than regular shampoos, but the conditioning is excellent.
Edward Arnold –
After switching from a sulfate-based shampoo, I noticed my hair color didn’t fade as quickly. The keratin helps keep the strands smooth and strong. I’m happy with the results and would recommend it.
Anne Ball –
It works well for maintaining my blonde highlights. The UV protection helps keep the color from looking dull, especially during summer months. Slight buildup after use, but rinses out easily.