Watercolors BB Demi Permanent Color
Normal Hair: Apply to entire head. Process at room temperature for 20 minutes. Resistant Hair: Apply to entire head. Cover with plastic cap and process under dryer up to 15 minutes, followed by a 5 minute cool-down at room temperature. Used as a Refresher: Apply color to new growth only and process. Pull through ends as needed.
*Select shade from drop down menu – not picture*
Product Specifications
| Feature | Detail |
|---|---|
| Color Type | Permanent |
| Application Method | Full head or new growth only |
| Processing Time (Normal Hair) | 20 minutes at room temperature |
| Processing Time (Resistant Hair) | Up to 15 minutes under dryer, followed by 5-minute cool-down |
| Usage Type | Full color, refresher, or demi-tone |
FAQ
Can I use this product on hair that has previously been colored?
Yes, this product can be used on previously colored hair. For resistant hair, apply under a plastic cap and process with a dryer for up to 15 minutes, followed by a 5-minute cool-down at room temperature.
How do I choose the right shade?
Select the shade from the drop-down menu provided. Note that the image shown is not a representation of the actual color.
Is this product suitable for fine or thin hair?
Please contact customer service for information on suitability for fine or thin hair.

Colin Fisher –
I used this on my normal hair and it gave a soft, natural look. The color lasted well and the application was easy. I didn’t need to cover my hair with a cap, which made it convenient.
Phil Gray –
Great for touch-ups on new growth. I applied it only to the ends and it blended nicely. The processing time was as described, and the result was even without looking too intense.
Julian Avery –
The shade selection is accurate and the color is long-lasting. I used it on resistant hair with a dryer and it worked well without damage. The cool-down step helped prevent overheating.
Trevor Walsh –
It worked for a refresher, but I found the color slightly less vibrant than expected. The instructions were clear, but I wish the shade options were more detailed.
Robert Allan –
I applied it to my full head and it gave a balanced, soft tone. The process took exactly 20 minutes and the result looked natural. No issues with color fading after a week.